Product Marketing Manager - Québec, Canada - Lansweeper

Lansweeper
Lansweeper
Verified Company
Québec, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

With a recent _funding round_ _from_ _Insight Partners_ _and impressive yearly revenue growth, Lansweeper is rapidly expanding our_ _Global team.

We are looking for a Product Marketing Manager_ to _come into a newly established team that will be the catalyst for communication about the product with a keen focus on value across a variety of use cases.

_

  • Our Product Marketing team's mission is to help propel and advance the Lansweeper's growing product portfolio and drive interest in our product. As a Sr. Product Marketing Manager, you will be responsible for the creation and ownership of core product messaging, sales tools, product launches and sales enablement content all in support of developing a killer GTM plan and its related execution. You will be the primary voice of the customer internally and work crossfunctionally to drive marketing campaigns, new product releases, and enable sales to position and sell our platform across multiple personas._

How you'll ramp:


By day 30...

  • You've met with the key leaders that impact the product marketing function
  • You've developed a core messaging framework for Lansweeper that we can tailor and adapt to specific audiences and buyer personas.
  • You've started to understand pain points and gaps in our sales and marketing collateral. Work with teams across the company to develop and publish new collateral and documents.

Day 60...

  • You are becoming an expert on Lansweeper's products, differentiators, customers, and competitors.
  • You are driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics.
  • You've contributed to sales enablement helping communicate the value proposition to sales teams and developing the needed sales tools to support the sales cycle and motions.
  • Build and implement a goto market plan for ongoing product updates and feature releases. We want to set a standard amongst the company for feature announcements and customer communication.

Day 90...

  • You and your leadership are aligned on a vision and plan for Product Marketing at Lansweeper.
  • You are an integral part of product release and launch of our products.

What you've accomplishedso far:


  • You have successfully marketed to a technical audience and thrive in an environment where data wins the deal.
  • Have experience with enterprise products and audiences, online marketplaces, or have worked in the IT industry (a plus).
  • You've crafted elegant messaging and obsessively think about the best ways in which ideas and concepts can be communicated to prospects and customers.
  • The Sales and Product teams you've worked with in the past rave about the collateral your teams have produced.
  • You use data to influence others and love tracking stats that help inform the work you do in the future.
  • You've established gotomarket best practices at a rapid pace

Our offer you can't refuse

  • Flexibility is key Work efficiently by using our flexible working hours & working from home.
  • Work for an international company where you get to travel to meet your colleagues for a great (teambuilding) event at least once a year.
  • Collaborate with passionate and driven colleagues every day.
  • Accelerate your career: new opportunities are right around the corner.
  • We offer a variety of benefits: medical insurance, pension plan, IT equipment, etc.
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