Content Lead - Vancouver, Canada - Lush Handmade Cosmetics

Lush Handmade Cosmetics

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

This main purpose of this role will be to produce and develop compelling content marketing strategies for YouTube and digital live events that support channel growth, audience engagement and brand awareness.

The Content Lead - Video & Live Events plays an essential role in supporting increased brand visibility and building the Lush community.

As both a storyteller and a strategist, they will be responsible for overseeing the planning, production, execution and measurement of YouTube and live stream video content from end-to-end.

They will have a strong understanding of SEO best practices and can navigate YouTube's algorithm to increase the visibility of our content.

They will work in partnership with the creative and brand marketing teams to deliver the highest quality content, increase engagement and grow our audience.

Core
RESPONSIBILITIES will include:

Strategy & Planning

Work in collaboration with the Global YouTube Manager and creative team to develop and produce hero content for the Lush global YouTube channel
Develop and execute a content strategy to grow the NA regional YouTube channel and increase brand reach via serialized, live and promotional or campaign content
Develop and execute a content strategy to increase viewership, engagement and sales generated by live shopping events
Manage the organization, scheduling and publishing of all regional channel content and maintain a content calendar of all video content and live events executed by Lush North America
Work closely with the brand marketing and creative teams to develop video and live stream content to support marketing campaigns, ethical campaigns, product launches and 'always on' content series
Ensure all content published is optimized, tagged and published according to best practices to achieve maximum viewership and engagement
Develop and execute channel marketing strategy, including paid and organic search, to increase channel reach and subscriber base

Production & Collaboration

Ensure the timely execution and delivery of content briefs to crossfunctional teams, in collaboration with Global YouTube Manager and project managers
Manage production budget per project, ensuring all content is delivered on or under allocated budget
Build trusted relationships with global teams, and other business areas such as retail, digital and ethics, to ensure effective collaboration and source brand storytelling opportunities
Provide insightful, objective and relevant feedback to creative teams to ensure delivery on brand marketing strategy and content KPIs
Work closely with brand marketing, digital and retail teams (globally and locally) to develop crosschannel promotional strategies to achieve content KPIs
Collaborate with the Content Lead
Partnerships to develop a creator partnership strategy for YouTube and live events, identifying and securing potential partnerships for both global hub and regional channel content
Partner with the Brand Marketing Lead
Community to build channel community and increase content engagement
Manage and support content upload in collaboration with content specialist(s) and content coordinator(s)

Reporting

Report on regional channel performance on a weekly, monthly and quarterly basis against channel growth and brand marketing goals, provide feedback or recommendations on hub content performance for global reporting as needed
Reporting on the impact of ongoing content series, brand campaigns and channel marketing activity measurement, tracking and reporting of content engagement, traffic to website, ROI on paid search and audience growth
Analyze responses to channel content to evaluate effectiveness, using data to optimize content and develop actionable recommendations

You bring the following

QUALIFICATIONS:

Broad understanding of the business and passion for the industry and Lush brand and drive to help others understand it too
35 years proven content marketing experience with success in building and executing channel growth strategies for YouTube and/or live streaming platforms (i.e. Twitch)
Strong background in social media marketing, content marketing, brand marketing and/or video production
Experience using data and metrics to measure impact of video content and determine improvements
Confident in reviewing, analyzing and implementing learnings from market research and consumer trends
A strong understanding of the YouTube algorithm, platform capabilities and emerging trends within the creator community
Experience working closely with creative services to develop highperforming video content
Strong understanding of SEO best practices and ability to conduct and implement keyword research
Tenacity for trying new types of storytelling and taking creative risks
Strong project management and planning skills, with the ability to manage, prioritize and thrive in a fastpaced environment
Someone who thrives in a collaborative enviro