Associate Brand Manager - Montréal, Canada - Stanley Black & Decker

Stanley Black & Decker

Verified Company

Montréal, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Title:

Associate Brand Manager

Location/s:

Montreal CAN - rue Graveline

POSITION:
Associate Brand Manager

REPORTS TO:
Global Social Media Manager

DIVISION:
MTD Outdoor

LOCATION:
Home Office / Kitchener-Waterloo-London-GTA

The Why

Our team at Stanley Black & Decker (SBD) embraces the critical importance of employment equity, diverse representation and inclusive work environments.

Our culture is dynamic, results-oriented, focused on change and share a unified passion for creating products, tools and solutions for those who make the world.

Wherever you go in our company, you'll find uncompromised devotion to performance, innovation, customer satisfaction and social responsibility. Now is your chance to become one of these people within our growing Fortune 200 Company.

A role with us will give you a strong understanding of how a world class organization creates and implements different strategies across our various commercial brands for a positive outcome.

The What

The How

Build and develop a strong team aligned with MTD's goals, mission and vision. Attract, develop, motivate and retain highly productive and engaged employees. Provide mentorship to direct report and work to develop skills of the team. Foster a culture of trust, healthy conflict, commitment, accountability and results
Responsible to translate business and marketing goals into welldeveloped and implementable channel strategies, programs and tactics
Monitor trends in multichannel marketing, shopper marketing and experiential marketing to identify growth opportunities
Partner with the Market Development team to support the aligned promotional strategy to maximize success in the IR Channel. Measure and analyze the sales lift to ensure maximize ROI
Be the brand advocate and MTD marketing presence to the Dealers across Canada. Maintain the integrity of the brand's identity, personality, and value within IR channel strategy implementation
Support the sales team by providing marketing materials, programs and reporting to enhance product sellin. Work with the sales team to advocate and demonstrate the company's competitive differentiation to the dealer network
Oversee the development of shopper marketing campaigns based on retail insights, including pointofsale materials, fixtures, packaging and literature
Lead event and tradeshow planning based on consumer insights, including event advertising, support materials and training to create brand engagement. Drive results and create measurable KPI's to validate the success of events
Take the lead on channelrelated projects, which may include the following: print/collateral, videos/demos, events, executive presentations, etc
Budget management, including coordination with sales programs
Track and report the results of IR Channel Campaigns, including close rates and brand engagement, on various campaigns. Create and measure KPI's to optimize and maximize the ROI and drive brand awareness. Based on results, adjust campaigns where necessary
Create and foster relationships with outside agencies and external vendors and ensure projects meet schedule, quality, and budgetary requirements

What we need:

Fully Bilingual (English & French)
BA in Marketing, Communications or Business
57 years experience in a Marketing role ideally in CPG
Strong organizational skills
Proven time management skills and strong business acumen and relationship building skills

What you get

We care about the safety and the wellbeing of our employees. It is our utmost priority
A supportive work environment where you can be your best every day
Opportunities to stretch and develop in our diverse lines of business within our Fortune 200 company
We offer different ways for you to give back to communities where we operate
Competitive compensation & benefits package
Use of a company cell phone & laptop.
Company Perks including Goodlife Fitness discounts, Employee product purchase, and many more

How

You'll Feel
We want our company to be a place you'll want to be - and stay.

Being part of our team means you'll get to:

-
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
-
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
-
Belong:Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
-
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

LI-AC1

We Don't Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.

Here, you'll get