Marketing Automation Analyst - Brampton, Canada - Canon Canada

Canon Canada
Canon Canada
Verified Company
Brampton, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Marketing Automation (Demand Generation) Analyst

  • Do you understand marketing automation and B2B marketing?
  • Are you familiar with Marketo or similar tools?
  • Are you good at analyzing and segmenting data?


As the Marketing Automation (Demand Generation) Analyst, you will be reporting to the Manager, Demand Generation & Revenue Operations, and will play a key role in the adoption and growth of B2B marketing automation platform operations and execute various marketing programs within the marketing automation platform.


Key Responsibilities:


  • Build new user acquisition and lead nurturing programs, optimizing customer journey and keeping Canon top of mind.
  • Assess marketing technology tools and support the setup and successful integration into the marketing tech stack.

To Succeed, You Will Need:


  • Postsecondary education in Marketing of Business Administration.
  • Minimum of 1year related work experience.
  • Good understanding of data and customer segmentation.
  • Knowledge of Marketo or similar marketing automation platforms such as Hubspot or Pardot.
  • Knowledge of Salesforce or similar CRM platforms.
  • Strong Excel and Google Analytics skills.
  • Good time and process management skills.

Why Join?

HYBRID WORK

BENEFITS:


  • Comprehensive health coverage plan that includes medical, dental and vision.
  • Life insurance, disability and wellness programs.
  • Vacation, Paid Personal Time and Sick days.
  • Matching RRSP contribution & Profit-Sharing Program.
  • Tuition Assistance Program for professional continuing education.
  • Discounts on Canon products, retailers, memberships and more.

EMPLOYEE PERKS:


  • Free coffee and snacks.
  • Onsite cafeteria and outdoor patio.
  • Employee gym and fitness centre.
  • Employee referral program.
  • Inspire Program, online peertopeer recognition for redeemable points on hundreds of products.
  • Community involvement.
  • Employee Appreciation Events.
Join our team and reap the rewards as we take Canon to the next level
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