Manager, Audiences Product and Playbook Owner - Dublin, Canada - Mark Anthony Group Inc.

Mark Anthony Group Inc.

Verified Company

Dublin, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Do you desire a career in which premium products, continual innovation, passion, and entrepreneurship are valued? If yes, we have a fantastic opportunity for a
_Manager of Audiences, Product and Playbook Owner._ In this role, you will join our newly developed digital center of excellence and become responsible for creation of capabilities of the client ́s digital ecosystem.

Your responsibilities will focus on the topics related to audience management and consumer data platforms.

As the
_Manager of Audiences, Product and Playbook Owner_ you will develop digital campaigns on all available channels with an emphasis on audience management, the centralization of consumer-related data, and use of that data to discover new audiences and segments.

This role is based in Dublin and we offer a hybrid work environment.

What You Will Do:

Be a key part of the newly created digital centre of excellence, focusing on all topics related with Audience management & consumer data platform.
Collection and analysis of consumer data in the internal platform (CDP).
Understand and analyse consumer data and CRM Management to create new audiences and segments in order to support development and execution of digital campaigns.
Develop strategies targeting consumers of the brands.
Build longlasting relationships with consumers.
Adoption of new technologies and expansion of implemented solutions.
Collect ideas and recommendations from the teams within the organization and translate them into thorough product backlogs.
Examine client needs and convert them into practical answers that create business value.
Collaborate with the IT team and external agencies to deliver prioritized backlogs.
Introduce new capabilities to the regional market teams and ensure their effective use, as well as becoming a trusted advisor to the local teams.
Build strong relationships with the team of audience managers in order to better understand the technologies being utilized, make suggestions for improvement, and support the expansion of the services.
Assume the role of the thought leader by knowing the trends and advancements in the field.

What You Will Have:

At least 5 years of CRM management experience.
Experience in CDP use and/or implementation (e.g, Adobe Experience Platform, Saleforce CDP, Amperity, etc.)
Understanding of the features and functional models of audience management and consumer data management systems through inhouse or agency work experience.
Experience in leveraging technical solutions or being a part of an IT team running a consumer data platform.
Being a thoughtful leader in space with practical technical skills and the ability to see how to use technology to create business value.
You have a clear understanding of the fundamental value that audience management and consumer data platforms have for any brand to achieve its goals.
Familiarity with advanced product management techniques.
Ability to manage a backlog, prioritize demand and navigate a complex set of tasks.
Professional knowledge in audience management and being able to convey it to a team.
Familiarity with commercial execution strategies to drive growth with a local trade marketing team while simultaneously being able to navigate comfortably through technical discussions with IT departments to build new features and capabilities.
Experience gathering and conveying best practices, guidelines, and obtaining feedback on your results from several local trade marketing teams.

What We Offer:

Competitive salary
Excellent benefit package
Growth opportunities
Amazing company culture

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At Mark Anthony, we live by 5 Core Values every day.

They are the cornerstone of our culture and the values that we look for in who we hire:

Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive.

When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity
Our lives are complicated enough.

So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams