Internet Marketing Officer - London, Canada - Take Sushi Restaurant

Description

• Take Sushi Restaurant is located in the center of London, ON, aiming to provide fresh and healthy food not only to local residents and families, but to students, young working groups, and tourists.

We are therefore seeking to hire an experienced professional Internet Marketing Specialist (officer) to carry out the precision marketing, promoting our customized Healthy& Nutritious food combos to corresponding target markets via multiple online platforms, monitor the advertising effects continuously, and optimize the delivery and contents of online marketing.

• Assess characteristics of different customer groups in terms of health and nutrition requirements to determine applicable digital marketing and advertising strategies respectively;
• Explore and expand markets, online and/or offline, among hospitals, schools (including colleges and universities), offices in key London areas to develop group orders, manage and maintain group orders on digital platforms;
• Create and design Internet Marketing campaigns and sales promotion plans;
• Design and improve digital promotional brochures, newsletters, creative production, copywriting, etc, for food combos;
• Monitor online advertising data, analyze and summarize the feedback of advertisings, continuously optimize promotion manners, and improve online marketing plans;
• Evaluate the performance of digital ads on various online platforms, determine and optimize the advertisement's online media placement strategy on different platforms;
• Implement, optimize, and manage the whole online marketing process, including: coordinating to deliver the ads on appropriate platforms, managing the ads budget, and assessing conversion rates, etc. ;
• Manage and recommend to developers the design, usability and content of the company website, and assist in the website development to improve SEO (Search Engine Optimization) positions for target words;
• Track, examine and analyze website traffic, develop and implement strategy to drive online traffic from platforms including: Google Ads, Facebook Ads, Xiaohongshu, Tiktok, Instagram, and Wechat, to the company's website and the company's social media accounts;
• Create and maintain the company's social media accounts, including managing customer reviews and testimonials, and provide in-time recommendations to adjust and improve food recipes/taste based on the customers feedback.

• A university bachelor degree in management or marketing or related fields, or with education and work experience background equivalent to the degree above
• 3+ years experience in digital marketing and online ads optimization
• Language: English
• Area of specialization: Digital Advertising, Marketing, Social Media maintenance
• Able to use media analysis tools to evaluate ads effect and performance, tools including: Google Analytics, Baidu Analytics, Google Trends, App Growing Global, Google Surveys, and Excel Spreadsheet, Word processing software, MS Windows etc.
• Knowledge of food nutrition is an asset
• Personal suitability: Client focus, Dependability, Efficient interpersonal skills, Excellent oral communication, Excellent written communication, Flexibility, Initiative, Interpersonal awareness, Judgment, Organized, Reliability, Team Player
• Work conditions and physical capabilities. Attention to details, work independently with minimum supervision

• Onsite parking

• French not required

• Monday to Friday

• Bonus pay