Digital Marketing Coordinator - Calgary, Canada - TRAIL APPLIANCES LTD

TRAIL APPLIANCES LTD

Verified Company

Calgary, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Why Trail?

The Perks
Trail Appliances values their employees and provides a comprehensive and competitive total rewards package including:

Health & dental benefits
Personal care days
Statutory holidays off
Employee & family assistance program
Staff incentives and rewards
Employee discounts

The Role
As the Digital Marketing Coordinator, you will be reporting to the Marketing Director.

The Digital Marketing Coordinator will be supporting the daily operations of the marketing department by coordinating and updating a wide range of online marketing campaigns and digital media products including but not limited to A/B (split) testing, ad graphics, copy writing and website optimization.

This position will use web technologies to help achieve business growth goals.

What you will be doing

Create all website graphics for sale events and ongoing digital marketing campaigns
Develop a monthly message calendar based on manufacturers national promos, over & above offers and general marketing messages set by the Marketing Director
Develop and maintain content for the company website and online presence, along with maintaining the company website to ensure all information is correct, current, and relevant to sales and promotions
Work with external agency partners, ensuring correct product information is posted
Work with Marketing Coordinator on Weekly Flyer products, marketing messages and pricing
Monitor daily analytics to ensure traffic flow and customer retention, working with Google Tags Manager and UTMs
Assist with daily administrative duties, including proofing marketing ads and online flyer templates
Providing support to all departments within Alberta and Saskatchewan and work with BC website team on upgrades, testing and site maintenance

To be successful in this role, you ideally have

Digital marketing certification or experience
34 years' experience graphics work and digital marketing
Working knowledge of HTML & CMS
Previous experience with Adobe suite including but not limited to Illustrator, Photoshop, and InDesign
Excellent communication, strong creative ability and positive relationship building skills
Enjoy working with a diverse team

Our story began in 1974, when the Broderick family rented out appliances at their bottle depot on Macleod Trail in Calgary.

From those humble beginnings, Trail Appliances has grown to become one of the leading independent appliance retailers in Western Canada.

With 19 showrooms spanning across BC, Alberta, and Saskatchewan, we continue to stand by our guiding principles of unparalleled customer service, competitive pricing, and expert advice.

Having built our reputation on strong family values and creating a collaborative work culture that values respect, integrity, diversity, passion, and laughter, we're proud to be family-owned and operated today.

This and our extensive benefits, safety program and community involvement are what sets us apart from our competitors. We are proud to be recognized as an industry leader today

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