Community Marketing Manager - Toronto, Canada - RLDatix

RLDatix

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are looking for a creative and innovative Community Marketing Manager who can help us engage and activate our customer community using our global community platform and support wider brand campaigns across our business.

Working with various stakeholders throughout the organization and key customers, you will develop a strategy and plan to bring our customers together onto one global community platform.

You will also help to deliver campaigns and programs to help drive engagement, sentiment and awareness of our organization impact and solutions.

You will be working in a fast-paced dynamic environment, supported by a wider marketing team.

You will be required to work with stakeholders across the business as well as external stakeholders and of course our customer and partner communities.

You will be part of our journey in helping to deliver an incredible brand experience and high-level of engagement across a variety of personas.

What you will do:

Build strategy and plan for our global community platform for customers to connect, learn and network.
Work with the communications team to build and maintain a regular and planned cadence of communications.
Grow community and brand reach, engagement and sentiment by using data to demonstrate impact.
Lead oversight and engage with the HUB Advisory Group to help drive innovation and feedback on the community and platform.
Creatively initiate community engagement by sharing relevant materials digitally or convene in person meetings during conferences
Maintain and continually evaluate rewards program to see areas of optimization and improvement.
Work with sales and customer success to keep track of transactions that need to be approved and ensure accuracy for redemptions.
Work with digital team to ensure website content related to the community platform is up to date to drive registration.
Collaborate with product, product marketing, customer success, and sales to ensure a consistent customer community experience, including balance of content.
Manage surveys, feedback from community, and sharing with the wider business to increase Net Promoter Scores.
Management of community networks and channels.
Lead focus groups and manage output of content, including thought leadership.
Provide indepth analysis of community demographics and activity, including by persona/pillar.
Collaborate with the team to develop community and brand marketing campaigns that are fully integrated and measurable.

Experience/Skills/Competencies You Will Need:

Excellent communicator (listening, writing and speaking).
Strong copy writing skills; able to craft copy that is designed to interest and motivate prospects to take action.
Highly organised and able to manage multiple projects in a fastpaced environment.
A passion for and motivated by measurable marketing outcomes as well as high quality delivery.
Proactive networker and relationship builder.
Experience in community platforms (ex: Influitive)
Project Management skills.
Natural drive for innovation and creative problem solving.