Email Marketing Specialist - Richmond Hill, Canada - WellnessLiving

WellnessLiving

Verified Company

Richmond Hill, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Salary:
Based on Experience + Vacation + Benefits

Location:
Richmond Hill, ON *Hybrid

Length:
Full-time, Permanent

About Us:

WellnessLiving isn't just our name, it's who we are. We're the software company with a heart, placing people and community at the center of everything we do.

Our diverse and inclusive culture provides our people and customers with the support, resources, and tools they need to achieve their goals—professionally and personally.

From a bootstrap start-up to the fastest-growing software company for class and appointment-based businesses in North America, our commitment to excellence can be seen in all aspects of our business.

Trusted by over 5,000 business owners and 15 million users worldwide, our mission is to empower businesses with a value-driven platform that is reliable, easy to use, and equipped with all the tools and services needed to manage and grow a business.

When you join WellnessLiving, you join a team that is customer-focused, community-centered, and forward-thinking and is continuously improving and innovating.

We celebrate your wins, recognize your strengths, learn together, and inspire each other to reach new heights, offering a variety of benefits to help you lead happier and healthier lives.

About you:

Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others
Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations
Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations
Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work
Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, actively seeks out change, and is knowledgeable of current industry trends, practices, and technology
Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along

Responsibilities:

Maintain an uptodate campaign calendar and communicate with internal stakeholders
Tracking and reviewing campaign metrics on a daily, weekly, monthly and ad hoc basis to identify growth opportunities
Support overall marketing strategy and execution to hit internal growth goals and business KPIs
Maintain CASL compliance through data integrity and list health management
Lean into the role of Pardot admin and be the internal expert on everything Pardot
Work with marketing operations manager to grow and scale automation capabilities
Liaise with internal Salesforce admins to generate understanding of key contact fields and optimize bidirectional data flow
Keep uptodate with marketing automation/management best practices

Qualifications:

College Diploma or Certificate in a relevant field, such as Digital Marketing, Web Design, or User Experience
25 years of experience in a related field
Possession of a College Diploma or Certificate in a relevant field, including but not limited to Digital Marketing, Web Design, or User Experience
Proficiency in using Marketing Automation Platforms (MAPs) like Marketo, Hubspot, or Pardot
Previous experience working with Customer Relationship Management (CRM) systems, with a preference for familiarity with Salesforce, which is considered an asset
A track record of successfully launching, measuring, and optimizing crosschannel marketing campaigns across various technologies, including ESPs and CRM systems
Possession of certifications in Marketo, Hubspot, or Salesforce is an asset
Strong verbal and written communication skills
Familiarity with Customer Relationship Management (CRM) systems
Proficiency in Google Analytics and Adobe Analytics
Knowledge of deliverability best practices and experience with deliverability platforms, such as 250ok, is considered an asset

Please note that those who meet the qualifications for the position will be contacted directly.