Abhimanue A S

Experienced Marketing Professional with a focus on Natural Gas City Distribution.
Skilled in creating impactful campaigns for heightened brand visibility and increased
customer engagement. A proven collaborator, adept at driving growth through
innovative strategies. Ready to utilize industry insights to maximize marketing impact
and cultivate valuable industry relationships.

Assistant Manager Marketing, Torrent Gas Pvt.Ltd, Chennai, India
O C T O B E R  2 0 2 0 — J U N E  2 0 2 3

• Assisted the planning team in crafting the business model for domestic PNG
connections in Chennai – Tiruvallur Districts. Conducted an in-depth analysis
of marketing data to detect emerging trends and generate valuable insights that
guided future marketing strategies.
• Collaborated closely with the marketing and sales teams to enhance content
marketing and cross-promotional initiatives. Took charge of the registration
processes, ensuring a seamless customer onboarding experience.
• Devised and executed targeted marketing campaigns aimed at elevating brand
visibility and expanding the customer base. In the Rural areas of Chennai
Districts.
• Formulated and executed the Location master plan spanning the entire Chennai
– Tiruvallur region, covering a vast area of 6666 sq.km. This initiative played
a pivotal role in establishing Meter reading units and route codes, vital for the
metering and billing process.
• Led demand surveys to gauge the potential for domestic user connections within
the market.
• Cultivated robust relationships with local communities, stakeholders, and
customers, actively initiating community-oriented projects that not only
benefited the populace but also enhanced the company's reputation.
• Assumed the role of SAP coordinator for PNG customer onboarding and service
order creation, proficiently utilizing SAP ISUVCRM systems for the Chennai
GA of Torrent Gas. Drove the analysis of business requirements, translating
them into effective SAP solutions, and identifying opportunities for process
optimization and automation within the marketing team.
• Served as the sole coordinator for CNG Commercial OEMs, including TATA
Motors, "Volvo Eicher, Mahindra, and Ashok Leyland.
• Effectively managed comprehensive customer incentive schemes for CNG
vehicles and introduced an innovative referral program within the newly
implemented Retro-fitment scheme.
• Contributed as a member of the planning team for CNG COCO station land
evaluation, playing a crucial role in sales forecasting.
• Meticulously handled interactions and relationships with customers, ensuring
their needs were met while promptly addressing any concerns or feedback they
shared.
• Pioneered the development of educational materials and programs, including
The Project Amber Program,it aimed at enlightening customers about the
advantages of utilizing natural gas, energy conservation practices, safety
measures, and other pertinent topics.
• Effectively managed public relations efforts to cultivate a positive image for the
gas distribution company, including adeptly handling media relations and crisis
communications.

MBA, Oil and Gas Management, University of Petroleum and Energy
Studies, Dehradune, India
June 2018 — June 2020

B.Tech, Petroleum Engineering, Rajiv Gandhi College of Engineering, Anna
University, Chennai, India, Chennai, India
June 2013 — August 2017