Ahmed Yahya Ali

I am a recent MSc Sports Analytics graduate from Loughborough University London. I am passionate about the application of data (AI) to help organizations gain a competitive advantage. I am looking for opportunities in data analysis/science.

Iterpro | Product Development Intern
A revolutionary football team management platform that connects people, integrates data from every football club’s department and turns them into actionable insights.

• Assisted on the research & development by providing features through design thinking and testing the in-house software/ device (A/B testing)
• Analyzed the market to review the company’s market opportunities and current used technologies

Two Circles | Client Analyst Intern
A sports marketing agency that uses data to grow direct relationships with sports and fans

• Interned as part of a Loughborough University London team to analyse the European digital advertising of the NFL GamePass for the 2019/20 season
• Analysed and evaluated data about customer profile and purchases based on subscriptions plan
• Provided future recommendations for the digital advertising campaigns spanning creative, audience, location targeting, channel mix and budgeting

Sports Interactive | Student Consultant
The world’s leading developer of football management simulations through its best-selling Football Manager series of multi-platform video games.

• Interned as part of Loughborough University London cohort to help develop new commercial opportunities (through new avenues or partnerships) for their football data
• Performed research on the impact of data on the sports analytics industry and the company’s competitors
• Developed strong relationships with potential business clients (both start-up and commercial companies)
• Developed an idea from scratch for a potential partnership and created effective business plan
• Presented finalized plan to Sports Interactive executives 

RESEARCH PROJECTS

Premier League Club x Loughborough University London | Student Researcher

• Conducted a Dissertation Project in the field of sports analytics – “Player & Team
• Movement Predictive Models in Football”
• Performed a literature review on Artificial Intelligence (AI) in the field of sport analytics
• – where knowledge gaps where established.
• Developed the Neural Network model with spatiotemporal data provided by a Premier
• League Clubs Academy teams (NDA signed).
• Analysed, tested and critically assessed the model performance to develop and share
• conclusions (paper)

University of Toronto | Research Candidate

• Conducted Research Project in the field of sports analytics – “The End of Possession
• Soccer?”
• Performed a literature review on the field of sport analytics, from which I formed my research question
• Developed the methods and variables to answer research question and collected data
• Watched and annotated key events in soccer matches (data collection)
• Quantified, analyzed and critically assessed the data to develop and share conclusions
• (paper and presentation)

MSc. Sport Analytics & Technologies w/ Distinction | Loughborough University London 

• Relevant Courses:
  • Principles of Data Science
  • Advanced Data Science

Hons. Bachelors of Kinesiology | University of Toronto

• Relevant Courses:
  • Research Design, Evaluation and Statistics