Ajay ve

Analyst with 2 years of experience in data analysis, transformation, and loading (ETL) using SQL, Python, and Excel, ensuring high data integrity and efficiency.

I am a Marketing Analyst at Techways Canada, specializing in data-driven strategies and optimization. Leveraging technologies like Python, SQL, and Power BI, I have achieved a 6% improvement in data optimization efficiency and reduced errors by 4%. My work includes enhancing targeted marketing strategies through Cohort analysis, boosting website traffic and conversion rates, and utilizing Google Analytics for over 5,000 monthly visitors. I have increased keyword rankings and organic traffic by 11% and 9%, respectively, through SEO tools and trend analysis. Additionally, I execute customer segmentation analysis and A/B testing, resulting in a 7% increase in targeted marketing effectiveness and a 5% improvement in conversion rates. My career development projects focus on optimizing campaign performance, reducing churn rate, and automating sales data reporting, significantly reducing manual reporting time.

I hold a Bachelor's degree in Mechanical Engineering from Anna University, India (Aug 2014 - Nov 2018), and a certification in Electromechanical - Robotics and Automation from Centennial College, Canada (Jan 2020 - Apr 2021)