Alejandro García Ortiz

Analytical and strategic thinking to develop and achieve creative and innovative projects, leader to motivate work teams, easy to adapt to multicultural environments, ability to relate to high and executive managers and a high sense of responsibility. Bachelor's degree in Finance and International Relations, master's in marketing, and Ontario College Graduate Certificate in Global Business Management, bilingual (Spanish-English), with more than 10 years of experience working with local and international brands. Knowledge in the management of commercial strategies in different traditional sales channels (B2b - B2c), profitability indicators (margins and contribution), control of inventories, budgets, and negotiation.
 

Professional in Finance and International Relations, master in marketing, bilingual, with more than 12 years of experience working in national and international brands. Knowledge in the management of commercial strategies in different traditional sales channels (B2b - B2c), retail and digital, profitability indicators (margins and contribution), Team contribution and building of brands, with a high customer focus, budgets and negotiation. Analytical and strategic thinking to develop and achieve creative and innovative projects, leader to motivate work teams, easy to adapt to multicultural environments, ability to relate to high and executive managers and a high sense of responsibility.

BUSINESS DEVELOPMENT MANAGER (Farming-Hunting) Mexico Territory (remote), 08/2021 to Current
DiDi Food – Remote
 Develop and implement a sales plan to achieve revenue goals and expand the company's customer base
 Identify and target new business opportunities by researching and analyzing market trends, competitive landscape, and customer needs
 Build relationships with key decision-makers and stakeholders at target companies to drive new business opportunities
 Prepare and present compelling sales proposals and presentations to prospective customers
 Collaborate with cross-functional teams, including marketing and product development, to ensure the successful delivery of solutions to customers
 Negotiate and close contracts with new customers and ensure customer satisfaction post-sale
COMMERCIAL KEY ACCOUNT MANAGER, 11/2020 to 05/2021
Delivery Hero, Domicilios – Bogota
 Lead KA negotiations facing fusion with Ifood Colombia (Brazilian Delivery App) and DeliveryHero app domicilios.com.
 Development of strategies to improve operational KPIs, orders, Vendor Late, Delivery time, accepting time, fill rate, connectivity, etc
 Manage relationships with operations and marketing teams, for a better performance of accounts assigned, growing them 20% YoY.
 Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
TOY’S CATEGORY MANAGER, 07/2018 to 10/2020 More Products
 In charge of revenue generation, margin and price strategy for retail, discount stores and traditional channels in Colombia
 Creation and development of ToyLogic (own toy brand of MoreProducts) E-commerce, including internal processes, Brand awareness and Brand market positioning.
 Development of strategies and tactical actions for proper development of e-commerce, growing more than 65%.
 Manage digital marketing agency to consolidate awareness and communication of ToyLogic in Colombia
 Visit main toy fairs in the world to select products the company will distribute in Colombia to retailers and e-tailers in Colombia.
KEY ACCOUNTS MANAGER, 05/2017 to 06/2018
Newell Brands
 Comprehensive service for strategic customers in retail channels with Oster and Bionaire brands
 Creation and development of commercial strategies to fulfill goals proposed by the organization, in sales, profitability, penetration and market participation, inventory management and execution of trade marketing and online sales strategies
 Development of strategies and tactical actions for proper development of e-commerce channels in assigned clients
 In conjunction with digital management, execute campaigns focused on the growth of digital channels of assigned accounts.

College Graduate Certificate: Global Business Management, Expected in 04/2023
Mohawk College - Hamilton, ON
 

Master of Business: Marketing, 06/2014
Universidad De Los Andres
 

Bachelor: Finances and International Relations, 05/2008
Universidad Externado De Colombia - Bogota