Alessandro Frutti

Social Media Manager                                                         March 2023 to June 2023  Gotham Central Comics and Collectibles, Mississauga, ON 

• Create engaging social media content including posts, and video reels. 
• Photograph and upload new merchandise weekly. 
• Create and manage content calendar to schedule posts according to brand’s engagement hours and days. 
• Analyze trends to incorporate brand’s content with trends. 
• Increased social media engagement through exclusive content, unique hashtags, and interactive posts. 
• Generate content for weekly newsletter and digital fliers. 

Real Estate Photography 

Frutti Shots, GTA, ON                                                                              2019 to Present 

Work with Real Estate Companies taking photos of model homes, real estate listings, open house meetings, and events to effectively optimize marketing strategy.   

• Produce interior and exterior photographs for Property listings and model homes. 

• Select and edit photos using Lightroom and Photoshop, adding watermarks, and submitting photos to be uploaded. 

• Insuring good photo composition, angles, and positioning of space. 

     Freelance Photographer                                                                2011 to Present 

Frutti Shots, Mississauga, ON 

Contribute to the effectiveness of all brand marketing and communications campaigns by organizing and conducting various event-based photographic sessions. Perform end-to-end photography tasks, including setup, image processing, file labeling, and scheduling and shoot arrangements. 

• Clients include: Eleven Eleven Realty, Bryan Egan Portrait Photographer, Super Wonder Gallery, idfk gallery, Rocky Start Productions. 
• Determine the desired image, composition, and additional photo requests to accomplish the required effects. 
• Perform digital retouching and transfer images for commercial and/or editorial markets. 

Fashion Photographer (Intern)                                                  May to Sept 2019 Ziza Boutique, Oakville, ON 

Created high-quality photographs of models in various positions and lighting conditions using a sophisticated understanding of current fashion trends and styles. 

• Brainstormed with clients to determine the focus or angle for photo sessions, with the goal of producing imagery that is consistent with the client's brand image. 
• Prepared models for photo shoots by breaking down lighting equipment following product and image photography standards. 
• Performed timely editing on all still photographs and moving videos, culminating in a final product.