Alexis Mousmoulis

A marketing professional with 10+ years of experience who believes in the transformative power of marketing to drive success and create meaningful impacts. Passionate about brand building, crafting integrated strategies and content that captivates. Whether it's solving problems or fuelling teams to reach their full potential, I thrive on in transforming obstacles into triumphs.

Manager, Marketing, Product Marketing & Brand (Promoted after 1 year)                        2022 - 2023 

Bombardier, Montreal                                                                                                                            

Directly led an 8-member high-performing international team responsible for integrated brand and product marketing strategy, campaign management and executive governances for jet portfolio. Effectively deployed multi-channel campaigns targeted to nurture client loyalty, attract prospects, and raise awareness working collaboratively with internal stakeholders and external agencies. 

• Oversaw a budget of $2.8M+, consistently delivered results within budget through supplier negotiations, collaborating with internal teams, and ensuring proper resource allocation.
• Ensured brand consistency across all channels and managed brand imagery, global partnerships, sponsorships, gifting, and brand voice, assuming the role of brand guardian for marketing. 
• Managed content creation for sales collateral, videos, website, social media, and advertising, collaborating seamlessly with Digital Marketing and Product Development teams.
• Exceeded performance benchmarks by optimizing content strategies, conducting target audience segmentation, analyzing trends, and cultivating sales relationships.
• Established tailored sales enablement campaigns, one of which contributed to the sale of a large jet.
• Created a comprehensive performance metrics reporting system by defining KPIs, effectively improving marketing efficiency and ROMI, refining future marketing campaigns.
• Headed RFP for rebranding and championed its strategic framework that covered architecture, positioning, visual identity, and voice, establishing a distinctive and unifying luxury aerospace brand.

Senior Advisor, Marketing, Strategy & Brand                                                                     2021 - 2022 

Bombardier, Montreal

Drove integrated brand marketing strategies for multiple jets and special projects, leveraging expertise in campaign execution and content creation, customer journey building, efficient budget management, and fostering collaboration internally and externally to achieve the organization’s strategic goals. 

• Led cross-functional teams (10+ members) and executed the digital launches for both Global 8000 and Challenger 3500 jets, yielding a favorable public perception and increase in online traffic.
• Ran high-level governances working closely with senior executives for 5+ corporate events, trade shows, and business milestones. 
• Headed $1M local reputation RFP and rebranding mandate aligning with overarching brand identity and enforcing brand guidelines. 
• Assisted manager with team budgeting, resource planning, performance reporting, and hiring.
• Provided mentorship and coaching to 4 marketing advisors and supervised 6 interns. 

Advisor, Marketing, Strategy & Brand (Promoted after 1.5 years)                                      2015 - 2021 

Bombardier, Montreal                                                                                                                             

Managed and executed brand marketing plans for multiple jets by delivering impactful campaigns, creating content, handling budget, and collaborating across functions and with external agencies.

• Headed $3.5M product launch and entry-into-service of Global 5500 and Global 6500 jets, leading strategy, naming, copywriting, collateral, digital asset creation, event planning, and managing cross-functional teams (15+ members) which included senior leaders.  
• Independently managed and executed a $1M aerial photo and video shoot for the entire fleet.
• Spearheaded the end-to-end production of 30+ photo and video shoots, some complex involving models and stunts, from storyboarding and shot list creation to post-production and editing.
• Ran governance and event planning for 10+ major trade shows and program milestones.

Coordinator, Marketing, Strategy & Brand                                                                           2013 - 2015

Bombardier, Montreal                                                                                                                             

Delivered comprehensive marketing, advertising, and social media campaigns by collaborating with agencies to develop creative assets and meticulously track project to completion. 

• Managed $1.5M advertising portfolio, including print, digital, OOH and sponsorship.

Bachelor of Commerce, International Business                                                                         

Concordia University, John Molson School of Business (JMSB)

• Graduated with Distinction, Golden Key Honours Society Member