angela goldrup

I bring over 15 years of experience translating business objectives into concrete and creative strategies that lead to success. My portfolio includes numerous million-dollar programs that I built from the ground up through strategic planning, budget management, and communications. I provide solid yet adaptable leadership to teams for projects of all sizes. 

I am passionate about contributing to create and empower positive impact by promoting wellness and healthy living. I created and expanded programs at various companies. I started Health Food Network’s successful national health food program; brought new sponsorships for Habitat for Humanity Halton Mississauga; secured and developed new project leads globally for the architectural firm OpenAire; I manage multiple businesses and properties for JMD Buildwell; and I am a yoga instructor among other accomplishments.

Some of my qualifications are highlighted below:

• Spearheaded many successful fundraising events at Habitat for Humanity Halton Mississauga (HfHHM), such as the Annual Golf Classic at Lionhead Golf & Country Club in 2015. This event sold out (two months in advance) for the first time in the organization’s history and raised four times the amount raised at galas in previous years, totalling $100,000.  
• Developed, alongside with the director of fund development, a successful case for support for Habitat for Humanity National and one for HfHHM. This document attracted several new donors by explaining how their investment would help break the cycle of poverty for individuals and families by making the dream of home ownership a reality. The work I accomplished with the team at HfHHM helped provide a safe home for 44 families in the Halton Region.
• Established, budgeted, and implemented an international marketing program to raise the company’s profile. Focused on communications, campaigns, digital marketing, and events that yielded leads to million-dollar sales, 74% new website visitors, and 18% newsletter open rate.

I am a self-starter, results-oriented, and highly organized individual. I thrive in a team environment, yet I have the ability to work very well independently. I am a strategic thinker who combines innovative and creative problem-solving skills with my ability to collaborate with colleagues and associates at all levels of an organization.

Some of my skills are as follows:

• Strategic & Tactical Planning
• Program Management
• Marketing Management
• Project Management
• Brand Management
• Business Management
• Alliances & Partnerships

VP, Project/Business Management
JMD Buildwell, Mississauga ON, 2018 to Present

•          Manage three businesses with day-to-day operations: communications, contracts, staff and vendor management, basic bookkeeping, and budgets. Administer three commercial tenanted properties.

•          Handle administration for six residential properties, including: assisting in the purchase and/or sale process, working with realtors and lawyers, securing insurance, leasing, financing, and maintenance.

•          Recommend, initiate, and drive process improvements with business technology solutions, policies and procedures. Took the company from having no bookkeeping system in place to running a well-organized accounting and reporting process.

•          Oversee the development of five commercial properties, including site selection, due diligence, development strategies with planners, cost analysis, and planning the purchase and/or sale process.

•          Make and drive decision-making across various projects, while coordinating diverse teams and resources, including project managers, architects, engineers, and contractors to complete objectives. 

Marketing Manager
OpenAire Inc., Oakville ON, 2015 to 2018

Established, budgeted, and implemented an international marketing platform to raise the company’s profile. Focused on project management, communications, campaigns, digital marketing, and events. 

•          Increased press releases by 600% annually, with media pick-ups increased by 150%; reaching 1,440 views per release.
•          Managed 6-8 international trade shows per year, returning an average of 45 leads per show that landed multi-million-dollar projects.
•          Led remarketing program to increase paid and organic web presence, reaching the #1 and #2 search rank respectively with an 80% impression rate. 
•          Optimized the company website and improved SEO, resulting in 74% of traffic from new visitors.
•          Improved responses to email campaigns and quarterly newsletters via Mailchimp, reaching an average open rate of 18%.
•          Drove strategic digital marketing and social media, increasing followers by 30%, likes by 75%, and leads by 10%. 
•          Managed photography and videography projects, which aided in landing two million-dollar projects in less than a year. 

Fundraising: Campaign, Themed Builds & Events Manager
Habitat for Humanity Halton - Mississauga (HFHHM), 2015 to 2015

HFHHM is one of 58 not-for-profit Habitat affiliates across Canada that creates and promotes safe and affordable home ownership options to alleviate the cycle of poverty in its community.

•          Led HFHHM’s 7th Annual Golf Classic, an event that sold out (two months in advance) for the first time and raised four times the amount of previous years’ galas, totalling $100,000.

Fundraising: Marketing and Communications Manager
Habitat for Humanity Halton - Mississauga (HFHHM), 2010 to 2015

Spearheaded and implemented integrated strategic marketing plans for HFHHM. Managed projects for the expansion and promotion of the ReStore to increase brand awareness and messaging. Directed a team of 15 and liaised with marketing agencies. 

•          Raised the position of Habitat’s Burlington ReStore at a provincial level from #4 to #1 (2010-2013), and at a national level from #7 to #2 (2010-2014) through the implementation of strong marketing strategies. 
•          Helped 44 new Habitat partner families make the dream of home ownership a reality.
•          Managed the development of marketing materials to increase ReStore salvage donations by 28% in 2013, attracting greater volunteer numbers and family applicants in Halton-Mississauga.
•          Planned, developed, and drove the implementation of strategic marketing, communications, and events.
•          Launched a new website (within 9 months of starting in the position) and introduced e-newsletters (Constant Contact) and new social media accounts. 
•          Directed, managed, and mentored a team of writers, designers, digital experts, marketers, merchandisers, photographers, videographers, and event specialists. 
•          Established recognition and stewardship plans to cultivate, retain, and re-engage past partnerships, including a successful fundraising marketing case for support to increase the number of home builds per year.

Marketing and Communications Consultant
Health First Network (HFN), Burlington ON, 2003 to 2010

Managed, budgeted, and implemented national marketing programs, including advertising, digital marketing, merchandising, marketing collateral, consumer promotions, and events. Managed one direct report and worked with various marketing agencies. 

•          Managed the production of the national industry-leading bilingual flyer program (12 million flyer impressions per year).
•          Delivered marketing programs that increased national purchases by an average of 20% and grew membership enrolment by 30% over seven years.
•          Supported the HFN private label’s new product launches, doubling the number of SKUs over four years.
•          Launched and managed a new HFN website (intra/internet).

Project Management Certificate
eCornell University, NY 
2018