Anirbed Mondal

I lead the the following Product charters on Purplle.com, one of India’s largest beauty and personal care e-commerce omnichannel marketplaces (1000+ person Co.)

• Warehouse
• Logistics
• Post Order Experience
• Ad Monetization
• Finance and Partnering Experience

Associate Director of Product Management (Direct Reportee to the CTO)

Purplle.com - Mumbai, Maharashtra (January 2022 to Present)

Leading the Supply Chain Product Charter with a team of 4 SPMs and 2 PMs, building and scaling products for Warehouse, Logistics, Post Order Experience, Partnering Experience and Ad Monetization

Responsible for optimization of overall ‘Cost Per Order’ (CPO), while driving down ‘Estimated Delivery Date’ (EDD) and maintaining customer ‘Net Promoter Score’ (NPS)

Successfully rolled out org-wide ERP, implemented MM, SD, FI and EWM SAP S/4 HANA modules

Supervising the Digital Ad Monetization Strategy on Purplle.com in conjunction with external partner

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Senior Product Manager, New Business Initiatives, Flipkart.com (A Walmart Subsidiary)

Cross Border Trade Product Management
Responsible for building the Cross Border Trade (CBT) product and strategy on Flipkart, to enable International Business on Flipkart.

• Developed the Product Roadmap & Strategy of the CBT product to enable listing & pricing of SKUs from International Partners at scale (10 million+ products) along with international logistics Integration
• Enabled partnership with 2 E-commerce Aggregators & 70+ CBT Sellers in US & China, spearheaded the launch of Flipkart Exports to Sastodeal.com (Nepal’s leading e-comm marketplace)

Flipkart Quick - Hyperlocal Marketplace Program Management
• Responsible for product conceptualization for MVP marketplace launch for hyperlocal model
• Setting up the ‘seller side experience’ of the hyperlocal marketplace, through product and process flows – onboarding, cataloging, pricing, order management, and easy stakeholder handshakes
• Led seamless integration of 5 partners on the Marketplace Hyperlocal model, with business development, on-field training deployment, and tech-issue resolution during alpha & beta roll-out
• Scaled the business to 7 cities with 30+ stores, and 550+ orders/day, topline of INR 5.8 million/month

MBA, Indian Institute of Management, Lucknow (Top 5 B-Schools in India)