A Sales Executive with over 8 years of experience developing retail customers for top tier global companies in the Consumer Packaged Goods and Pharmaceutical industries. Broad experience in different distribution channels such as retail key accounts. Consistently overachieved on all targets
Direct Sales Coordinator
November 2015 - at Present
Identify valuable assets within the projects in which the parent company has invested on. Research for potential buyers, and generate quality leads from those companies. Develop the Direct Sales channel, through an active relationship with key stakeholders of existing and new customers. Maximize the assets value in the negotiation process.
February 2015 - June 2015
Pure cold calling hunter role directed at homeowner in the US to sell solar contracts. Build strong relationships with potential leads, to convert a cold call into a warm transfer. Pre-qualify potential leads by informing them about NRG’s solar program and its benefits.
Key Account Manager
July 2011 - April 2014
Managed top Pharmacy National Chains as a face to face direct sales, and regional Pharmacy Chains with sales through distributors. Maintained relationships with all chains creating data and sales analytics to support all activities and drive results. ’12 finished at 118%, ’13 at 112%, and ’14 105%
Sr. Sales Representative
at Kraft Foods
July 2008 - October 2010
Managed largest modern channel supermarket chain for the first year and then all the Food and Service and Away from Home clients. Maintained overall revenues at 100% by increasing categories to back fill declining categories. Did sales analytics to match Kraft’s cheese supply for key clients like Plumrose, Burger King and Wendy's, to maximize production efficiencies and minimize waste
Key Account Advisor
December 2006 - June 2008
Responsible for Top 2 most important distributors for top national and regional clients. Handled all negotiations using Sales data that I created, and also supported field sales in client facing interactions, revenues increase of 28% Created Spiffs for the wholesale's sales force, clients and customers, with the input from sales, marketing and customer marketing resulting in an increase from 69% to 95% of distributed sales.
Master Marketing Management
at Escuela de Organización Industrial
2011 - at Present (7 years) Distrito Capital
Bachelor Degree in Business Administration
at Universidad Católica Andrés Bello
2002 - 2007 (5 years) Distrito Capital