Aretha Ayala

Hello, 

I have worked with marketing and events for 12+ years and closely collaborated with cross-functional teams; I believe my diverse skill set could be an asset to your organization. Since my professional path not only includes management but also participating in supply chain projects, I have become familiar with wearing many hats. I genuinely enjoy cooperating with energetic and passionate people in a dynamic environment.

In addition to being extraordinarily resilient and adaptable, I make a continuous effort to discover and learn new tools, technologies and methodologies that could help me, such as a continuous learning curve that feeds my curiosity to explore new areas. Combined with the ability to easily navigate across organizational layers as well as cross-cultural settings, these are the best parts of being a team player and leader.

• Developed and maintained company websites.
• Worked with cross-functional teams and worked with multiple external agencies and creative partners, coordinated the creation of promotional materials, brochures, newsletters, and presentations.
• Evaluated marketing efforts as well as conducted background research required for implementation of a successful event.
• Prepared marketing reports by collecting, analyzing, and summarizing sales data to support marketing plan
• Actively participated in the bidding process, negotiating with event vendors to secure products and services at the best price and quality.
• Kept an inventory and monitored the loaning of all promotional material (banners, giveaways etc).
• Assisted in receiving and shipping promotional materials to 25 branches across Canada.
• Planned and organized a sales convention and tradeshow for 500 people.

Project Management Program  - George Brown College, Toronto/ON 

Postgraduate Diploma in Marketing Management and Professional Sales  - 2018 – 2020

Degree in Event Planning  -    2007 - 2008