Bikal Adhikari

I’m a sales and marketing professional with an educational experience in Project Management, specializing in designing ATL, BTL, and TTL marketing strategies to forecast product demand and develop marketing campaigns for organizations. I’m also experienced in marketing research and business development activities to identify potential prospects and new markets to promote goods and services. I provide creative promotional solutions to customers, vendors, and business partners to enhance the positioning of products or services. 

I have worked as a Business Development Officer at a MNC and was involved in multiple sales and marketing campaigns for the organization and numerous large-scale events.

Daraz Kaymu Pvt. Ltd. is one of the leading e-commerce platforms in Nepal, acting as a mediator to allow business vendors and online consumers to exchange goods and services through the online platform. I assisted business vendors in promoting their products and services through the eCommerce platform. My role at Daraz included acquiring new business vendors, listing their products and services online, and training them to promote them using internal inbuilt features. I was a part of the marketing team to design marketing campaigns to promote the Daraz Seller Summit and 11.11 Campaigns to attract and retain new business vendors and customers. I was involved in marketing research to identify target markets, forecast demand, and develop marketing strategies to promote online shopping. I designed promotional content for business vendors to enhance product visibility in the eCommerce platform. I prepared communication plans to constantly engage with business vendors, customers, and business partners.