Carol Ferraz

Results-driven SEO specialist with 8 years of experience in technical SEO, digital marketing strategy, inbound marketing funnel, customer growth, and web development. Expertise in B2B and SaaS industries, consistently driving organic profit and improving online visibility. Skilled in utilizing various SEO tools to optimize websites and enhance search rankings.

Uptime Jurispage — SEO Specialist | 2021 – 2023

Developed and executed organic strategies for 14 clients, including CMS management, keyword research, monthly technical SEO audits, content creation, client communication, and metric reporting.

• Developed and executed organic strategies and local strategies for 14 clients, including CMS management, keyword research, technical SEO audits, content creation, and client communication.
• Created schema markups to enhance organic visibility and improve informative search results. Conducted monthly audits and technical SEO audits to optimize performance and organic rankings.
• Developed organic strategies and timelines for new and existing clients, including top-level terms, content strategy, and technical SEO reporting audits. | Highlights: Boosted client's Organic Local Rankings by 141% in Q4 through on-page and off-page optimization, content strategy, backlinks, LSIs, and gap analyses.

Genus Capital Management — SEO COORDINATOR | 2019 – 2021

In charge of company rebranding: including website merge, creation of content strategy, management of ghostwriters and PR team, website performance and on and off-page optimizations

• Led company rebranding, including website merge, content strategy creation, management of ghostwriters and PR team, and on/off-page optimizations.
• Conducted keyword research based on user intent to optimize website content.
• Presented competitor analysis and gap analysis, leading to a website merge and rebranding.
• Increased the main website's domain authority (DA) to 21 and spam score by merging the company's two sites.| Highlights: Increased the main website’s DA to 21 (previously 18) and spam score by merging the company’s two sites (2 sites for 2 different services) 

Storkcraft — SEO COORDINATOR | 2018 – 2019

• Optimized product listings and keywords to increase organic rankings and online visibility on platforms like Best Buy and Amazon.
• Conducted research on relevant terms and LSIs to optimize website content.
• Increased retailer's organic traffic to client's product to 6k per day, resulting in "Amazon's Choice" featured product for a month.
• Highlights: Increased retailer's organic traffic to my client's product to 6k a day by optimizing product name and description, resulting in “Amazon's Choice” featured product for a month

Century 21 In Town Realty — SEO AND DIGITAL MARKETING ANALYST | 2018 – 2020

Responsible for uploading and optimizing listings on the official branch website and assisting realtors with their private listings. Carol also developed tailored strategies for the leads, considering their intent and search query.

• Uploaded and optimized listings on the official branch website, collaborating with realtors to develop tailored strategies based on intent and search queries.
• Strategized keyword mapping and topics, optimizing listings and prioritizing visibility on partners' websites.
• Utilized social channels to share new opportunities and drive engagement.

EDUCATION

Fairleigh Dickinson University Vancouver Campus — MBA IN LEADERSHIP | 2016 – 2018

PUC MINAS BRAZIL — Bachelor in Marketing | 2011 – 2015

Intrax International Institute – Professional Certificate Business Marketing 2014 – 2014

Intrax International Institute – Professional Certificate Business Management | 2013 - 2014