Carolina Salazar

I’m a data-driven Digital Marketing Professional with over 8 years of experience helping organizations connect meaningfully with their audiences through strategy, content, and analytics.

What drives me most is understanding customer behaviour — discovering what makes people engage, click, and act. I love turning those insights into campaigns that blend creativity with measurable impact.

Beyond analytics, I thrive on bringing people together. I’ve led workshops, trained teams, and executed multi-channel campaigns that not only deliver results but also build connections between brands and the communities they serve. I enjoy designing experiences — both online and in-person — that leave a lasting impression.

Originally from Ecuador, now proud to call Canada home, I bring a multicultural perspective to marketing, with experience supporting organizations across Ecuador, the U.S., and Canada. My work spans digital strategy, content creation, analytics, and customer-focused campaigns — always with a goal to inspire action and strengthen community engagement.

I’m collaborative, organized, and curious, known for translating insights into actionable strategies that drive engagement and growth.

🔹 Languages: Spanish (native), English (fluent), French (intermediate), German (intermediate)
🔹 Specialties: Marketing Strategy | Digital Marketing | Analytics | AI Marketing Tools | Community Engagement | Website & Content Management | Customer Behaviour

I’m passionate about creating marketing that goes beyond clicks — campaigns and experiences that connect people, amplify stories, and build trust. Let’s connect if you’re driven by marketing that makes an impact both online and in the community.

Marketing Specialist | Map.ca (Contract)                                                                                     Dec 2025 – Present | Canada

• Spearhead the go-to-market strategy for a community-driven mapping platform, leveraging AI tools to develop comprehensive marketing plans and optimize daily execution.
• Structuring the marketing plan to connect learners with local resources, mirroring the community-building the company is building.

Digital Director (Volunteer) | International Association of Business Communicators BC   2024 – Present | Canada

• Manage web analytics for 2,000+ monthly visitors, using data insights to optimize user retention.
• Lead the optimization of the organization’s WordPress ecosystem, improving site navigation and user experience (UX) to streamline access to member resources.

Ecommerce Product Manager | ESTORES123 LLC                                                                         May 2022 – July 2023 | USA

• Led product research and competitive analysis for two niche ecommerce brands in the healthcare sector, identifying high-potential inventory to drive revenue.
• Orchestrated multi-channel digital campaigns, ensuring on-time execution and brand consistency across US markets.

Marketing Consultant | CSN                                                                                                                      Oct 2016 -May 2022 | Ecuador

• Operated as a fractional CMO for 12+ small businesses, handling everything from market research to execution without supervision.
• Conducted primary and secondary market research (7 studies) to analyze customer behaviour and guide decisions

Head of Ecommerce | PANIJU S.A.                                                                                                          Aug 2020 – Sept 2021| Ecuador

• Directed digital marketing operations for a top online retailer, managing a 12-member multidisciplinary team.
• Oversaw the strategic roadmap and budget allocation, delivering 6x growth in monthly unit sales within 12 months (scaling from 300 to 2,000 units)

Post-Baccalaureate Diploma, Digital Marketing (Honor Roll)             2025 Douglas College | Canada

Bachelor in International Business                                                             2008 Pontificia Universidad Católica del Ecuador | Ecuador