Dan Goulet

I’m a tech-savvy strategist with a unique edge — I blend deep experience in IT, digital marketing, and operations management with a strong passion for advocacy and community impact. I’ve led digital transformations, built scalable systems for nonprofits and startups, and managed complex projects across cannabis, healthcare, and tech sectors. My superpower is bridging the gap between technical execution and human-centered strategy — whether it's streamlining backend infrastructure, launching high-impact campaigns, or empowering teams to work smarter. I thrive where innovation meets purpose.

Founder & Lead Consultant
Earmark Consulting

September 2016- Current

• Deliver technology delivery, full website development, and integration management for multiple national organizations, ensuring reliability, security, and modernization across all digital platforms.
• Plan and execute website migrations, including content transfer, CMS configuration, URL redirection, and testing to ensure seamless transitions with minimal downtime.
• Oversee cross-platform integrations and CRM ecosystem expansions (DonorPerfect, Salesforce, Blackbaud, CrowdChange), improving data accuracy, reporting quality, and operational alignment.
• Manage vendor relationships with hosting providers, software vendors, developers, and cloud partners, ensuring smooth onboarding, contracts, and adherence to service level agreements.
• Implement data compliance strategies, including PIPEDA-aligned controls, data classification, permission structures, and retention policies.
• Deploy and optimize cloud collaboration tools, workflow automation, and analytics dashboards to support operational efficiency and leadership transparency.
• Execute digital marketing, SEO, and communications initiatives that expanded event visibility, improved stakeholder engagement, and enhanced website performance across multiple organizations.
• Provide ongoing systems administration, resolving complex hardware, software, network, and web platform issues to ensure continuous service availability and optimal website functionality.

Canadian Spondyloarthritis Association
March 2019 - December 2026

IT & Support Manager

Provided IT, digital engagement, and operational support to the Executive Team, enabling national programs, fundraising initiatives, and community engagement.

• Managed and optimized social media platforms, including content scheduling, engagement tracking, and integrations with Google Analytics, Google Tag Manager (GTM), and Facebook Events to measure conversions and campaign performance.
• Developed digital and social media assets and coordinated awareness and fundraising campaigns in collaboration with leadership, staff, and volunteers.
• Implemented, administered, and supported online donation and fundraising platforms, ensuring data integrity, reporting accuracy, and optimized donor journeys.
• Led the migration from Google Workspace to Microsoft Office 365, including tenant setup, data migration, user provisioning, security configuration, and ongoing administration.
• Administered and supported the organization’s SaaS ecosystem, including WordPress, Hootsuite, Loomly, Canva, Eventbrite, Mailchimp, and collaboration tools.
• Managed the redevelopment and migration of the CSA website, ensuring all existing content was effectively organized and optimized for the developed customer journey
• Managed the CSA website (WordPress), including hosting security, content governance, SEO optimization, and accessibility best practices.
• Conducted regular audits of user access, data security, and privacy controls to ensure compliance with organizational policies and best practices.

Community & Program Support

• Managed regional support group administration, including onboarding and supporting regional leaders, maintaining program documentation, and ensuring consistent processes across regions.
• Provided technical enablement and ongoing support for national and regional support group programming, improving facilitator confidence and program continuity.
• Planned, coordinated, and produced topic-specific educational webinars, including scheduling, platform setup, moderation support, and post-event reporting.
• Coordinated with volunteer speakers, clinicians, and subject-matter experts to deliver high-quality virtual programming aligned with community needs.
• Delivered training, documentation, and day-to-day support to staff, volunteers, and facilitators to ensure consistent adoption of tools, workflows, and engagement practices
   

Operations Manager
Medical Cannabis Canada (formerly CFAMM)
Feb 2019 - Nov 2023 

Project Support

• Developed Standard Operating Procedure documents outlying the business processes, including but not limited to Social Media as well as new volunteer processing.
• Working directly with CEO providing many levels of business and technical support
• Key stakeholder in relaunch of #DontTaxMedicine Campaign
• Email content creation and publication in MailChimp
• Facilitated workflow for CEO
• Data manager, integrating and ensuring consistency of data across multiple platforms.
• Providing technical analysis of proposed and existing regulations both for regulatory consultations and media.

IT Administrator

• Responsible for login access and Tier 1- 3 support  to all company IT 3rd party web services, including but not limited to Google Suite, Social Media Platforms & Calendars, Mail Chimp, Video conferencing.
• Maintaining data security and integrity across the organization by auditing access and ensuring that access is in lines with roles.
• Managed all IT access of existing and new volunteers and board members via Google Suite 
• Consult management and directors on updates to technologies and IT policies 
• Management of website update project, ensuring all content met industry best practices 
• General Website updates and SEO optimization

Social Media Specialist 

• Planned, created and managed social media content on Twitter & Facebook
• Increased social media outreach and visibility across social platforms.
• Developed and implemented social media expansion goals with management in an effort to extend reach.
• Used existing contacts and presence within the cannabis industry to create awareness for CFAMM
• Developed and implemented  social media process using including SOP
• Overssaw Social media content creation and workflow via Loomly social media calendar & Tweetdeck

James E. Wagner Cultivation Ltd.
Jun 2018 - Jan 2019

Clinical Lead  -Patient Care Services
Worked as main point of contact for clinics who interested in building partnerships with the company. Negotiated contracts and managed escalations regarding patient issues including but not limited to registration issues, ordering and QA complaints.

• Negotiated contracts with clinics, resulting in increased patient counts and sales.
• Documented VAC approval process with job aids and tracking tools to make tracking and processing Veteran registration and invoicing.
• Audit new patients registrations, ensuring they are done according to SOPs and Health Canada Regulations.
• Providing training and guidance to new Customer reps, minimizing expenses for external consultants and training.
• Built job aids supporting various technical and physical processes, allowing for difficult to read SOPs to be easily understood.

Patient Care Services

Primary representative for all patient and customer inquiries, Helping prospective and new patients navigate cannabis regulations and obtaining their medical cannabis allocation.  Using business acumen and cannabis knowledge while working with internal and outside team to ensure continual process improvement.   Preferred point of contact for employees looking for cannabis related information, acknowledged as a cannabis subject matter expert with the ability to relate complex issues in an understandable manner.

• Created a live working chart that documented all strain terpene profiles which provided CSRs, Marketing and Lab employees with up to date reports.
• Sought out and negotiated contracts with medical clinics resulting in the increase of patient count and sales.
• Developed a followup process that used Ample Organics reporting to track website registrations and medical allocation submissions,  increasing registration rate

IT Field Systems Analyst
CRH Canada (Formerly Holcim)
Jul 2015 - Jan 2017 

Povided Tier 1, 2 & 3 support both desk side and via remote connectivity. Analyzed, designed, documented, installed, configured, diagnosed and troubleshot computer hardware and software via incident management in ServiceNow & Cherwell . Responsible for the purchase cycle for all CRH employees in the GTA region.

• Reduced age of local tickets from 30+ days to under 4 days by developing a targeted followup plan, and purchasing cycle.
• Developed and maintained the purchase cycle (ordering, receiving, tracking and disposal) of hardware and software post divestment. This not only helped provide corporate employees with the hardware to do their job, but greatly reduced ticket aging
• Developed and maintained hardware tracking system, facilitating inventory management and reducing lost hardware and costs. 
• Working in conjunction with analyst team to perform maintenance and support, ensuring network availability to system users.

Holcim Canada

IT Service Desk Specialist 
Jan 2011 - Jul 2025

Provided Tier 1 & 2 technical support primarily over the phone and via remote connectivity, while Working closely with the IT Services team as a Remedy (ITSM) Administrator supporting Incident, Change and Knowledge management per ITIL standards. Support issues, including but is not limited to: connectivity support, password resets, SAP transaction support and Master Data updates, new employee processing. As senior team member, responsibilities include training new team members, job coaching, development plans and governance reports. Managed escalations when the business want to ensure immediate action on incidents or requests.

• Developed service desk team, including training new employees on IT procedures and customer service, achieving high producing customer-focused team
• Created and managed new hire onboarding process using Google forms, streamlining new employee process and reduced time new employee technology setup
• Teamed up with IT services team and leadership, making efficiency changes to ensure ITIL compliance to the Remedy CRM reducing change request bottlenecks. 
• Worked closely with the IT Services team, as well as the business, to make changes to help them use the application more efficiently
• Captured and developed in-house training materials for Google migration project, reducing costs.
• Monitored trends through daily reports, suggesting implementation process changes and reducing resolution time for first-call tickets.

Bilingual Customer Support Specialist
Sep 2005 - Dec 2010

Received inbound phone calls and emails from vendors, employees and customers, documenting the issue through call management software, supporting accounts accounting issues through the use of SAP and an escalation process that involved open communication with the business.
 

• Teamed up with regional procurement specialists, ensuring quick accounts payable (A/P) issue resolution.
• Administered and implemented new CRM (Remedy), provided support to existing IT and support desk teams, reducing workload. 
• Participated in training team members on new technologies, reduced training costs. 
• Chosen to be member of Crystal Project by assisting with development and implementation of Tier- 1 CSR team and resolving stakeholder concerns. 
• Maintained a relationship with procurement specialists in various regions, to ensure the quick resolution of A/P issues.
• Acknowledged as “Team Techy” for resolving problems without escalating to IT, reducing bottlenecks and resolving minor software issues.

Project Management Applications – Conestoga College (2021)

HDI Support Center Analyst – HDI (2016)

ITIL Foundations – Axelos (2016)

Telecommunications Engineering – Sheridan College (2003)

Computer Engineering – Niagara College (2001)