Dane Benjamin

I lead and scale partner and affiliate programs across iGaming, SaaS, and SMB markets, with a focus on profitable growth, cost control, and long-term partner value. I’ve owned regulated affiliate channels end to end, restructured commercial models to improve margin, and saved $1M+ annually in commission spend by aligning payouts to player quality. Alongside corporate roles, I advise SMBs through my consulting practice on GTM strategy and partner program design.

I’m a partnerships and affiliate program leader with experience across iGaming, SaaS, cloud, and SMB markets, specializing in building and optimizing partner channels that drive sustainable, profitable growth.

Most recently, I led Canadian affiliate operations for Betano in Ontario’s highly regulated iGaming market, where I owned the full affiliate lifecycle. That included partner recruitment, commercial negotiations, commission model design, performance analysis, and compliance. By restructuring deals and aligning payouts to player quality, I helped reduce affiliate commission spend by over $1M annually while improving overall margin and traffic quality.

Alongside my corporate roles, I’m the founder of PartnerStars, where I advise SMBs and SaaS companies on designing, launching, and scaling partner programs. My work spans GTM strategy, affiliate and referral programs, co-marketing initiatives, and partner enablement frameworks, with a strong focus on cost efficiency, scalability, and long-term partner value.

I’m highly data-driven and comfortable operating at the intersection of revenue, analytics, and strategy. I regularly work cross-functionally with BI, legal, compliance, sales, and marketing teams, translating performance data into clear, actionable decisions for leadership.

I’m motivated by building partnerships that work for both sides, protecting the business while enabling growth, and creating systems that scale beyond individual deals

Formal training in international business with a strong foundation in finance, marketing, accounting, and capital markets, complemented by hands-on experience operating in global, regulated, and technology-driven markets.