DEEPINDER rana

I lead Global Digital Marketing Initiatives at Repustate with an extensive experience in digital growth, market research, and product placement. I love the process of discovering and creating new things. While I take care of multiple aspects of Branding, my personal favorite is expanding product visibility (and how to outsmart Google!).

I lead Sales-driven Digital Marketing with a primary focus on digital growth, market research, and product placement.
Specialties:
• +300% increase in the search LEADS +500% increase in ORGANIC traffic as Head of Digital Marketing Strategy.
• End-to-end content strategist for growth in Search.
• Hands-on specialist experience in SEM, SMM, and Email marketing automation.
• Implementing strategic planning and integrating digital capabilities within resources and budgets by evaluating B2B and B2C products and services websites.
• Achieved multiple Zero ranking and first page SEO ranking by implementing Keyword research & content optimization strategy with On-page & Off-page search engine optimization.
• Improved Google AdWords ad campaign effectiveness by over 20% while reducing per click cost by improving user experience on Paid Search Ads, Display Ads, and shopping ads.
• Creating email campaigns using Hubspot workflows, targeted for lead nurturing and conversion KPI`s.
• Enhanced customer engagement on Facebook, LinkedIn, Instagram, TikTok, and Twitter, along with Facebook Ads and LinkedIn Ads.
• Implementing effective backlinks strategy using competition research.
• Understanding business goals to create online marketing campaigns using webinars, podcasts, demo videos, presentations, questioners, blogs, and case studies.
• Presenting reports and ROI analysis of all digital campaign KPI`s like conversions, traffic analysis, keyword ranking, lead generation source, and CTA conversions.
• Doing technology implementation in websites and lead agile project management for development to meet UI, UX design, Google discover, and other Google coding standards.
• Establishing user flow for the customer journey using topic cluster methodology for lead generation. 
• Tools used Google data studio, Google Tag Manager, Google Analytics, Google news publisher, Search Console, Google Ads, Hubspot Marketing Automation, Schema markups, Rich results snippets, AHREF, SEMRush, Moz, Hootsuite, Photoshop, Canva, Powtoon, Loom, PPT, and Excel sheets for projections.

• Full-stack Digital Marketing for Repustate's new website across North America, MENA, Western Europe, and East Asia.
• Developing digital campaigns, content strategy, content briefs, and digital marketing plans.
• Execute keyword research, On-page SEO, Off-page SEO, paid ads, and Social media optimization.
• Upgrading existing and new content to pillar content standards as per SEO parameters aiming for Zero rankings and Rich snippet results.
• Develop & Implement social media calendar and YouTube Ads, TikTok for business, LinkedIn Ads; Twitter Ads & Facebook Ads platform.
• Coordinating and guiding freelancers for content development, distribution, and backlinks.
• Measure & analyze campaign performance reports for goal conversions, traffic insights, keyword ranking, lead analysis, CTA conversion, and search engine optimization analysis.