
Edward de Courcy-Ireland
Marketing / Advertising / Public Relations
Services offered
Hard working, detail oriented and a fast learning. Those are a few things that people would say about me. But on a deeper level, they would say I am passionate about what i do and always give it my all. Nothing has ever been handed to me and I have had to work hard for everything I have. I prefer it that way. Covid through a curveball at me and had to uproot my whole life to move across the country at the tip of a hat. But has been an amazing learning experience and not something I regret.
Experience
My marketing experience starts back in 2017 when I started in ads and social media content creation for a textile industry called e-carpet gallery. Helping pay my way through university It was an amazing way to get my feet wet in the marketing world.
I then started at ACP Marketing, a software company that that developed software for rail travel in Europe and the United States. Responsibilities include web-dev and UI experience optimization.
Sadly this just was cut short after 2 years due to the Covid-19 pandemic.
Pilothouse digital I Spearheaded Department Expansion Pioneered broader departmental growth strategies. Achieved Weekly KPIs: Masterminded and surpassed weekly targets for UGC Coordinators. Optimized Influencer Outreach: Developed streamlined process to maximize productivity and impact.
At GrowRev I Design Compelling Campaigns: Conceptualized and built captivating marketing campaigns.
Manage Marketing Funnels: Crafted and managed intricate marketing funnels
for seamless customer journeys.
Nurture Client Relationships: Cultivated and maintained strong client relationships. Successfully managing $5 million monthly ad budgets hitting KPIs and metrics. Outbound sales calls for potential clients and following up with warm leads to get clients on contract.
At Momentum Watches I Lead Online Efforts: Responsible for website management, paid ads, email
newsletters, product creation, and creative production. Coordinate Digital Initiatives: Oversaw all aspects of online operations to ensure cohesive strategy and execution. Drive Innovation: Spearheaded new product development and creative initiatives to enhance online presence and engagement.
Education
I have taken Google SEO certification.
Account Manager certification
A bachelors degree in Business Management at Concordia University graduating in 2019.
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