Erika Koyama

A marketing professional with a strong background in digital strategy, product marketing, and campaign management. Experienced in driving brand awareness, increasing customer engagement, and executing data-driven marketing initiatives. Currently managing marketing and production efforts at GungHo Online Entertainment America, overseeing content strategy, player engagement campaigns, and localization for live operations and new game releases. Previously established and expanded the digital presence at U.S. Jaclean, Inc., achieving a 75% increase in social media engagement within six months. Skilled in bridging Japanese and North American markets, leveraging bilingual expertise and cross-cultural insights to develop effective marketing strategies. Passionate about digital entertainment and community-driven marketing.

GUNGHO ONLINE ENTERTAINMENT AMERICA, INC.

Product Coordinator – Japanese Bilingual                          Nov 2024 - Present

• Drives marketing initiatives for live operations and new title releases, ensuring seamless collaboration between Japanese development teams and GungHo America’s marketing and production teams.
• Manages content strategy by overseeing in-game messaging, official communications, and marketing materials, ensuring accuracy, consistency, and player engagement.
• Lead community-driven marketing efforts, leveraging fan feedback, KPI analysis, and event activations (tournaments, giveaways, and merchandise) to maximize brand visibility.
• Oversee localization and messaging strategy, translating and adapting key materials (Japanese ↔ English) to align with global marketing goals and enhance audience engagement.
   

U.S. JACLEAN, INC.

Digital Marketing Lead                                                        Jan 2024 - Feb 2025

• Pioneered the establishment of the company’s online presence, launching numerous digital campaigns within just a few months to promote product lineup
• Manage and optimize ad spend across all 13 branches nationwide, ensuring strategic allocation of resources for maximum ROI.
• Fostered partnerships with third-party organizations that align with our brand’s goals and values, enhancing our reach and impact.
• Published articles and coordinated interviews both online and in print, amplifying the company’s brand visibility and authority.
   

RAKUTEN GROUP, INC.

Marketing Specialist                                                             Oct 2021 – Jul 2023

• Spearheaded the development and management of optional services, including new in-house developments, joint ventures with external partners, and strategic price revisions.
• Conducted in-depth user analysis, focusing on customer attributes and consumption trends to inform targeted marketing strategies.
• Led web marketing initiatives, including the improvement and updating of web pages, analysis of user leads, and the execution of PR campaigns.
• Successfully acquired new customers through targeted campaigns and efficient onboarding processes while retaining existing customers by continuously offering tailored campaigns and benefits.

BA in Educational Psychology and Educational Media