Estefany Riveros

Business Development Specialist, 04/2022 to 10/2024

Allcot AG – Switzerland/Remote

• Spearheaded a 163% increase in submitted proposals and an 87% increase in accepted proposals, through the development of tailored B2B consulting proposals and strategic market approaches.
• Developed partnership-building when needed to address the RFP requirement with more accuracy.
• Evaluated compliance for RFQs, RFIs, and RFPs, optimizing resource allocation and focusing on high-potential ventures, crucial in making informed decisions on pursuing or dismissing business opportunities.
• Conducted research on methodologies, international standards, and carbon market trends, vital in crafting complex technical proposals for climate change and sustainability consulting services.
• Conducted kick-off meetings to set the timing and requirements for the successful proposal submission process. 
• Demonstrated skill in developing budgets for proposals and collaborating with practice groups for the structured delivery of complex business proposals.
• Updated CRM, proposal library, and online SharePoint, and developed compelling marketing content, enhancing organizational processes and market outreach.

Marketing and Sales Specialist, 11/2020 to 03/2022 

Allcot Colombia – Colombia/Remote

• Developed written content for company brochures, digital communications, advertising campaigns and client presentations.
• Drafted and edited with an innovative design and customization of consulting service proposals and effective document preparation for responses to RFPs.
• Streamlined and accelerated the RFP/RFQ/RFI evaluation and response process by optimizing proposal development workflows and providing general administrative support, ensuring timely submissions and effective procurement site management.
• Conducted thorough benchmarking of competitors to develop effective marketing strategies, enhancing Allcot's competitiveness in the sustainability consulting market according to business groups' needs.
• Generated leads for sustainability consulting services, contributing to the growth and market penetration of Allcot's consulting business.
• Analyzed extensive database for client prospecting, categorizing potential clients by sector, company size, and service type, which streamlined the targeting process and improved client acquisition efforts.
• Conducted market studies to refine targeting strategies, directly impacting the development and expansion of the climate change and sustainability consulting unit.
• Provided support for developing written content for social media and presentations.

Marketing Coordinator / Corporate Relations and Marketing Coordinator, 05/2016 to 06/2020 

Macias Gomez Ecosustainable / Macias Gomez And Associates – Colombia

• Crafted business and marketing strategies for sustainability consulting and corporate environmental law services, crucial in driving business growth and enhancing market positioning for both organizations.
• Spearheaded the redesign of the company website and implemented a new digital marketing strategy, improving online presence and customer engagement.
• Developed a tool for analyzing client behavior, enabling a more focused approach to increase client investment and loyalty.

Business Analyst, 06/2015 to 04/2016 

Prisa Group – Colombia

• Created weekly advertiser investment reports across various media and analyzed sales forecasts, leading to targeted action plans that boosted advertising investments and drove revenue growth.
• Formulated and monitored key sales performance indicators, enabling the identification of trends and areas for improvement, which enhanced the efficiency and effectiveness of the sales process.

• Bachelor of Tourism and Hotel Management Universidad Externado de Colombia
• Post-graduate Degree in Marketing Management Universidad Externado de Colombia
• Diploma in Marketing and Sales (Post Secondary Education) ILAC College – Vancouver
• Digital Marketing Diploma Canadian College Technology and Business CCTB - Vancouver

Certifications

• SEO Certified. HubSpot Academy, 2024
• Proposal Writing & Management (APMP Foundations). Thought Progress - Udemy, 2023 (Currently pursuing APMP Bid/Proposal Foundation certification)
• The Sustainable Development Goals. University of Copenhagen - Coursera, 2020
• Marketing Analytics. University of Virginia - Coursera, 2020