Fadi Ghaby

Dedicated and innovative Executive Director with proven success in business strategy and operations.

Executive Director
Dedicated, passionate leader and innovative executive who has helped hundreds of businesses reach their goals while
increasing brand equity and maximizing profits. Adept at designing and implementing business strategies and
motivating world-class teams in a fast-paced environment. Collaborates with teams to develop strategic brand and
category marketing, execute global digital strategies, and implement sales-driven ecommerce solutions.
Areas of Expertise
• Budgeting and Risk Management
• Business Strategy and Operations
• Client Relations
• Data and Metrics Analysis
• Long-Term Vision and Growth
• Integrated Marketing
• Operational Leadership
• Market Analysis
• P&L Management
• Public Relations
• Organizational Restructuring
• Process Reengineering
• Product Development
• Strategic Planning
• Training and Mentoring
Accomplishments
● Winner of the 2012 Forty Under 40 Business Leader Award, given by the Ottawa Business Journal and Ottawa
Chamber of Commerce.
● Founder and CEO of Skyfall Blue, which was named the Best Digital Marketing Agency of 2020 by the Canadian
Business Awards.
Career Experience
Chief Executive Officer, Skyfall Blue, Ottawa 2012 – Present
Launched Skyfall in 2012 and built this small business into an award-winning and nationally recognized digital marketing
firm through relentless passion and transformational leadership. Under a new business model, acquired multi-million-dollar
companies as clients.
Motivate teams of experts to provide innovative marketing solutions and empower businesses to achieve goals.
Conceptualize marketing strategies and tactics for B2C and B2B, CRM solutions, website design, copywriting, brand
development, advertisement, and social media management for a diverse range of clients in a variety of industries,
including foodservice, construction, healthcare, finance, real estate, and technology. Consult with business leaders to
promote brand awareness, enhance marketing strategy, and drive sales results. Execute key strategic, promotional,
and digital campaigns. Evaluate operational performance for clients by analyzing data and creating KPI metrics and
reporting, working closely with management and marketing teams.
● Raised revenue by 500% and boosted market share within the last four years.
● Doubled corporate sales within one year by reassessing and shifting the business model from web design to
full-service digital marketing.
● Hired, trained, and led teams of remote contractors with a 90% retention rate over a 7-year period.
● During the pandemic, expanded sales and client acquisition by delivering sustainable and personalized
marketing solutions to health care, restaurants, and construction companies.
● Revamped a client brand and market focus that resulted in 40% in growth, new customers, and regional market
dominance.
● Helped a company increase revenue by developing SEO and AdWords strategy that helped the client onboarding
30 new customers in a year and reduced cost by 90%.
● Responsible for putting in place a new start-up from scratch, building a product prototype, and raising funds.
President, THANN Canada, Ottawa 2006 – 2012
Launched, opened, and managed Canadian retail stores for THANN, an Asian-inspired skincare line that had stores in 22
countries with online sales in the US and Canada. Reengineered retail operations and reseller partners to optimize business
success.
Performed extensive market research and competitive analysis to inform decisions and deliver business insight.
Executed sales and marketing strategies across all media channels to open three stores in two years. Planned and
coordinated product launches. Implemented a new CRM system to audit client behavior, expenditures, and suppliers,
which enhanced customer support and overall profitability.
● Increased sales by 350% within a 3-month period by expanding the business from retail to e-commerce with a
focus on wholesale, amenity, and corporate gift concepts.
● Streamlined inventory processes from Asia to reduce costs and enhance delivery efficiency across North
America.
● Landed in the top five in global sales within the first five months, which resulted in negotiating and owning the
rights for product distribution in Canada and North America.
● Negotiated a major deal with Shop NBC to initiate sales in the United States through the USA Shopping
Network and sold out within minutes.
Additional Experience
Oracle ERP Auditor, Hamad Medical Corporation, Qatar
Transformed the results of financial, operational, and compliance Information System audits into actionable
recommendations to maximize performance and accomplish audit objectives, helping the client uncover reasons for
project failure and budget overages.
Executive Director of Engineering and Manufacturing, Picarro Canada, Ottawa
Managed $10 M revenue with full P&L responsibility while leading a staff of 45 employees. Negotiated and established
a pricing strategy that improved operating margins by driving down manufacturing costs. Directly oversaw operations,
HR, and supply chain, and worked closely with the CEO on sales forecasts to budget for sufficient investment capital to
achieve growth targets over the near term.
• Took over three departments (R&D, process development and manufacturing) to remedy significant project
delays. Successfully turned around operational performance within ten weeks, which resulted in securing
additional venture capital funding in the amount of $5 million.
• Introduced a new lean approach, reducing the manufacturing and testing cycle from 7 days to 24 hours using six
sigma methodology.
• Mentored underperforming employees, motivating them to achieve top 10% performance companywide.
• Mobilized a cross-functional team of engineers, technicians, and operators to support evening and weekend
shifts, improving capacity five-fold.
Engineering and Project Manager, JDS Uniphase
Supervised and evaluated a team of engineers to support product development. Favorably managed entire delivery
cycle of complex optical devices and met sales demands under aggressive timelines. Redesigned critical processes to
reduce failures and advance yield.
• Top 1% performer annually, both individually and as a team.
• Initiated the first automation project for optical assemblies that resulted in a 1000% increase in productivity
with 99% yield.
• Developed new manufacturing processes and restructured teams to achieve a 300% boost in productivity in just
four weeks.
• Increased the volume of optical components production by 600% and raised cumulative yield from 20% to 70%
in two months.

Bachelor of Applied Sciences in Mechanical Engineering
University of Ottawa, Ontario, Canada
Credentials
Lead to Win, Technical Entrepreneurship Program
Learnsoft, Entrepreneurship and Business Development Program