
Ghislain Erenati
Marketing / Advertising / Public Relations
Services offered
With over a decade of accomplished experience in marketing, project management, and team leadership, I bring expertise in crafting and executing dynamic projects and marketing campaigns across diverse industries. Adept at strategic planning and execution, I have managed high-stakes projects, collaborated with cross-functional teams, and nurtured client relationships to drive sales and bolster brand presence.
I've also managed multi-platform content programs such as videos, podcasts, print, and branding. Led internal and external teams, and leveraged data-driven insights to optimize campaign performance.
I have worked/led key projects for various large corporations, such as;
Walmart Canada
MNP
Durham County
Canadian Western Bank
Alberta Motor Association
Tribute Communities
Fieldgate Homes
Sorbara Group of Companies
Experience
Seasoned marketing and project management professional with over a decade of demonstrated success in driving strategic marketing initiatives and managing key accounts. Proficient in leading diverse teams, I have orchestrated multi-platform marketing campaigns for real estate developments, overseeing digital marketing efforts, cross-functional collaboration, and maintaining a strong brand presence in competitive markets. Notable roles include serving as an Assistant Marketing Manager at Adi Development Group, leading the execution of comprehensive marketing strategies, and spearheading content production as an Account Director at Strategic Content Labs. Prior entrepreneurial endeavors include founding Lost & Found Digital Services, specializing in digital marketing solutions for small and medium-sized businesses. Skilled in client relationship management, project planning, and leveraging data-driven insights to optimize campaign performance, I offer a robust background in traditional and digital marketing across various industries.
• Created comprehensive marketing plans for condo projects, outlining objectives, target audiences, budgets, and timelines.
• Managed digital marketing efforts to generate leads, including website management, social media marketing, online advertising, and email campaigns.
• Planned and executed sales and presentation events.
• Worked with marketing agencies, designers, photographers, and other external partners to create high-quality marketing materials and campaigns.
• Created comprehensive email campaigns for lead generation and driving sales funnel activities (Pardot & HubSpot).
• Provided regular reports and updates to the leadership group on marketing performance, goals, and ROI.
• Managed the production and execution of custom content across multiple platforms, including print, podcast, web, and video.
• Led a team of internal and external talent, assigned and monitored tasks, and held team members accountable to deadlines.
• Developed comprehensive project plans that outlined the scope, objectives, timelines, and resource requirements for custom content programs.
• Served as the primary point of contact for client stakeholders, ensuring their needs and expectations were met throughout the project.
• Identified and resolved all project issues and risks, working with internal and external parties to develop solutions.
Education
Responsible for planning and executing marketing strategies to promote new high-rise condominiums, generate leads, and drive sales. Worked closely with cross-functional teams and external partners to create sales interest and maintain a strong brand presence in the GTA real estate market.
• Created comprehensive marketing plans for condo projects, outlining objectives, target audiences, budgets, and timelines.
• Managed digital marketing efforts to generate leads, including website management, social media marketing, online advertising, and email campaigns.
• Planned and executed sales and presentation events.
• Worked with marketing agencies, designers, photographers, and other external partners to create high-quality marketing materials and campaigns.
• Created comprehensive email campaigns for lead generation and driving sales funnel activities (Pardot & HubSpot).
• Provided regular reports and updates to the leadership group on marketing performance, goals, and ROI.
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