Haider Qadri

A dedicated digital marketing specialist looking to gain valuable experience in your organization. With my vast skills and experience in the industry I can assist with your organization’s communication and marketing strategies to ensure organizational efficiency and growth. 

Digital Content Coordinator                                                                                                                      Sept 2021 - May 2023
Acosta/Whirlpool Corporation

• Managed digital content for Whirlpool Canada brands including: Whirlpool, Maytag, KitchenAid, JennAir, Appliance Pros, Gladiator and Swash detergent
• Developed a SEO-focused strategic plan by A/B testing and optimizing keywords on Whirlpool Corporation’s webpages and social media channels via TubeBuddy and SEM Rush, thus increasing view counts on average by 8% per YouTube channel  
• Developed and managed assets and other content via Adobe Photoshop, Premiere and Figma 
• Created and managed social campaigns and content calendars to increase reach, brand awareness and engagement on Facebook and Instagram via the CRM and CMS Sprinklr
• Launched internal email marketing campaigns to enhance corporate culture and engagement\
• Generated a data warehouse for the analysis of product display pages of 1500 SKUs by collecting, organizing, and cleaning raw data
• Formulated and created analytics reports based on organization’s KPIs in Google Analytics, Data Studio and Adobe Analytics to maximize MQLs

Marketing Coordinator                                                                                                                          March 2020 - June 2021 
Engel and Völkers

• Designed, developed and implemented digital and traditional marketing strategies, content calendars and campaigns
• Developed print and digital assets via Adobe Photoshop, InDesign, and Canva 
• Created organic and paid social media campaigns on Facebook and Instagram to maximize reach and engagement
• Created a social and traditional media marketing campaign to promote a home that sold for over one millions dollars over the asking price
• Devised email marketing campaigns via MailChimp to generate MQLs
• Crafted feature sheets and a monthly real estate newsletter for the Barrhaven area\
• Analyzed, tracked, and created reports for internal client’s social media accounts
• Contacted and collaborated with vendors to order and deliver various items to create engaging printed adverts

Omni Channel Specialist                                                                                                                              Nov 2019 - Jan 2020
Best Buy

• Responsible for all point of sale transactions including returns and online orders
• Responsible for providing exceptional customer service as a greeter and customer service agent
• Managed customer relationships by responding to all customer inquiries via in person/phone
• Called customers to promote important sales and book appointments for VIP events 
• Stacked inventory and merchandise new stock 
• Ensured end of day cash reconciliation is completed
• Trained new employees according to new employee onboarding checklist

Digital Marketing Intern                                                                                                                              May 2019 - July 2019
Digitz

• Generated and converted leads by directly engaging with Coca-Cola customers on social media
• Managed social media accounts for Coca-Cola including Facebook, Instagram, and Twitter
• Analyzed, tracked, and interpreted customer conversations and trends via Sysomos, Facebook ads, Youtube ads, and Google Trends 
• Evaluated engagement metrics and performance measures to provide recommendations for improvement
• Responsible for promptly responding to customer comments, individual posts, and tags

Freelance Researcher                                                                                                                                   Aug 2017- Mar 2019 Self- Employed                                                                                           

• Performed contract work as a content writer and researcher
• Wrote articles for several blogs on topics relating social issues, technology, and politics
• Assisted students by providing edits and feedback for their research papers
• Created and managed a personal blog focused on health, fitness and gaming via WordPress

Digital Marketing Intern                                                                                                                                  Jul 2017- Aug 2017
Orient McCann Advertising Agency 

• Created and managed posts on Facebook and Instagram for several companies including Nippon Paints, Nestle Everyday, and Maggi Noodles
• Responsible for creating digital content for social media posts via Adobe Photoshop
• Designed digital marketing campaigns to increase traffic while also aligning campaign strategies to business objectives and goals

Graphic Design Intern                                                                                                                                 Nov 2013 - Sept 2014
Five Rivers Technologies

• Created an ebook using Kwiksher
• Developed splash scree ns and artwork for apps
• Promoted apps via Facebook and blogs 
• Researched and applied SEO concepts to increase app downloads and clicks
• Designed and edited artwork using Adobe Photoshop and Adobe Illustrator  

Professional Certificates

• IBM Data Science Professional Certificate
• HubSpot Marketing Software Certificate Course

Bachelors in Business Administration (Honours)

• Major in Marketing with a minor in Media Studies