Hessam Ghorbanian

I am a seasoned professional with more than 20 years of experience in Information Technology implementation and Management, Digital Marketing & Advertising (PPC) Management, and Digital Agency Leadership.

• 8+ years of solid hands-on experience in digital marketing management including Paid Search and Social Ads Management, Local SEO, Email Marketing, and Website Development
• Specialty in maximizing online presence, lead generation and conversion optimization
• Developed and executed digital advertising strategies across multiple platforms, including Paid Google Search Ads, Google Display Ads, Facebook Ads to drive brand awareness and membership subscription.
• Utilized advanced PPC management techniques to optimize campaign performance, including keyword optimization, bid management, and ad copy testing.
• Used Google Analytics to monitor traffic, user demographics and behaviour, and Tag Manager to capture triggers on certain buttons to track users’ registrations & cancellations
• Collaborated with internal stakeholders and external partners to align digital advertising efforts with overall business goals and marketing objectives.
• Utilized strategic thinking to develop comprehensive digital advertising strategies, incorporating innovative approaches to maximize results and ROI.
• Provided regular reporting and analysis of campaign performance to senior leadership, highlighting key insights and recommendations for improvement.

Certificate: Google Analytics, Google Ads (Search, Display, Video, Shopping) 2018-2024

Certificate: Toronto Film College, Film Arts & Production, Toronto 2006

Certificate: Microsoft Certified System Engineer (MCSE), Toronto 1999

Diploma: CDI College, Computer Network Administration, Toronto 1997