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Hwajong Baek

Hwajong Baek

UX/UI Designer

Arts / Entertainment / Publishing

Toronto, Ontario

Social

About Hwajong Baek:

Results-driven UX/UI Designer with expertise in user research, wireframing, and interaction design. Proven ability to optimize digital experiences, leading to measurable improvements in user engagement, traffic, and sales. Skilled in product design, rapid prototyping, and SEO-driven UI enhancements. Passionate about creating intuitive, data-driven solutions that enhance usability and drive business growth.

Experience

As a UX/UI designer at Multiverse Enterprise Inc., a premium glass accessory brand in the cannabis industry, I have worked there for over two years. I am responsible for their online headshop design and optimization to ensure delivering a seamless shopping experience for users. Besides my primary work as a UX/UI designer, I oversee communication designs for the brand's all-digital platforms and marketing initiatives. I have developed complex user flows, designed responsive interfaces, and iterated quickly using Figma, FigJam, and Miro to validate concepts. The recent website redesign I led resulted in a 58% increase in website traffic and a 23% increase in page views, contributing to a 40% increase in monthly sales; it truly demonstrates my ability to meet design with business goals.

Education

BDES (Hons) Industrial Design - OCAD University

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