Iman Hajihassani

It is with great interest that I submit my application for this position.

My educational background includes a bachelor’s degree in information technology (Digital Media) and a Minor of Communications from Carleton University, as well as an Advanced Diploma (3 Years) in Interactive Multimedia, Marketing & Design from Algonquin College. 
 

PROFESSIONAL EXPERIENCE

Ontario - Ministry of Economic Development, Job Creation and Trade | Media & Graphics Officer Toronto | Oct 2021 to Present

• Responsible for graphic materials for website and print materials, preparing audio-video presentations and coordinating the design and implementation of graphic design, artwork and computer animation for websites and new media products and enhance all designs to meet WCAG 2.0 (ADA) accessibility standards.

• Providing UX/UI best practices using InVision, Figma and Maestro.

• Research and evaluate design techniques, channels and tools for the writing and presentation

• Lead Promotion of key ministry initiatives, success stories, branding through features/articles, video/audio clips, as well as by planning and gathering content from ministry divisions, writing, designing and editing.

• Managing graphic design aspects for internal and public-facing ministry web-sites and graphic design products, graphic designs a range of content for websites.

• Design, develop and deliver a variety of digital media including web and print material, interactive and motion graphics, social media content and animation.

• Leading all stages of design projects from concept through to final production of a variety of communications and promotional materials, including consulting with clients to define their needs and develops design plans for optimum messaging and audiences.

• Coordinating procurement of external services (e.g., creative agencies, designers, illustrators, printers, and fabricators). developing business cases and costing of services, explaining client specifications related to product quality and deadlines and provides regular updates to clients concerning project status and progress.

• Designing unique communication utilities to ensure staff can easily retrieve and share key information.

• Developing strategies and plans for creative services to support and meet communications and integratedmarketing and branch objectives and requirements to help clients in the development of digital media content, products and promotions.

The Salvation Army - Marketing, Communications & Digital Content Manager Toronto | April 2017 to Oct 2021

• Led and manage all marketing activities on the website and social media channels

• Coordinated web projects across departments, including developing and maintaining the master content calendar for the website using WordPress/WooCommerce.

• Led online retail sales as well as customer communications

• Developed and implemented email marketing campaigns

• Participated in planning exhibits, conventions, and road shows to promote Salvation Army's mission and brand

• Lead and managed communications with all stakeholders including vendors, donors, community partners and clients

• In charge of designing and purchasing promotional products

• Designed and distribute promotional material including brochures, reports, flyers, banners, posters, icons, sharables, one-pagers, presentations, business cards, catalogue, media releases, annual reports and communication plans.

• Practiced cost control techniques including negotiations of annual contracts and building strong relationships with suppliers

• Lead and manage online advertising campaigns using Facebook Ads, Google Ads, and LinkedIn ads

• digital photography; shooting and editing video content including storyboarding, production and direction

• Participated in company's Diversity and Inclusion practices both as a trainee and a facilitator

Toronto District School Board | Marketing Assistant | Contract | Nov 2015 – April 2017

• Supported the implementation of all communication strategies, brand management, digital media strategies, and overall user experience

• Led design workshops for design interns on-site and online.

• Supported the Marketing Manager in marketing and advertising as well as implementing Marketing Campaigns from concept to completion

• Developed and implemented traditional and digital marketing and communication strategies utilizing various emerging techniques including, social media engagement, Hootsuite, and video promotions

• Supported in managing TDSB Community Services' blog through developing digital and written content, evaluating progress and managing engagement

• Developed the 2017-2020 TDSB Community Services Strategic Plan and presentations

• Developed 2016-2017 Annual Report with a focus on design, content development and presentation

• Participated in all community events as a videographer/photographer, shot, edited and posted the content on all communication channels for TDSB and participating partners

• Developed promotional material including flyers, posters, and other print material

• Supported the management of community partners through social media and traditional marketing initiatives including the development and implementation of deployed marketing strategies
 

Carleton University, Bachelor of Information Technology (Digital Media) Minor in Communications, 2011-2015Algonquin College, Advanced Diploma of Interactive Multimedia, Marketing & Design, 2011-2014