About Irina Labuac:
Accomplished eLearning Design and Development professional with extensive experience delivering innovative educational and training projects. I have demonstrated the ability to lead projects from development to execution, maximizing delivery performance on schedule and within budget—performance-driven professional with strong business acumen and strategic thinking.
Articulate communicator with exceptional mentoring skills in transforming a low-performing team to a high-caliber workforce coupled with proven abilities to understand people's psychology backed by confidence to interact with individuals at all levels. Exceptional communication, presentation & interpersonal skills to grasp new concepts quickly and productively utilizing the same
Experience
Center for Addiction and Mental Health, Canada – Toronto, ON (June 2020 – present)
Communications Coordinator
CAMH is Canada’s largest mental health teaching hospital and one of the worlds leading research centers in this field
- Provided Provincial System Support Program with planning, design and creation of training products: webinars, professional development e-learning courses, web applications, webinars, instructor lead training, and video
- Contributed to brainstorming sessions and contributed strategic planning for PSSP
- Conducted needs assessments to determine training needs and learning objectives, guided storyboard development, and managed assets on LMS (Moodle)
- Reviewed analytics, behavioral patterns, and interactions to optimize digital experiences
- Reviewed existing UX and UI style guides and monitored their consistent implementation
- Key Contributions:
- Led the development of an integrated training solution for Youth Wellness Hubs, contributing to the acquisition of long-term funding for the project
- Successfully delivered a suite of courses for the Ontario Cognitive Behavioural program
- Delivered internal training initiatives, including mandatory CAMH-wide training
Labuac Design and Communications, Canada – Toronto, ON (Oct 2019 – June 2020)
UX Designer / eLearning Developer
Labuac Design and Communications is the web and graphic designer: UX research, information architecture, wireframes, storyboarding, graphic design, web development, quality assurance.
- Developed and prototyped interactive and eLearning solutions for clients: UX and technology research, research reviews, and ideation, information architecture, wireframes, storyboarding, visual designs, quality assurance.
- Technologies used: Adobe CC, Figma, HTML5, CSS3, Lectora
- Key Contributions:
- Developed eLearning product soultions for the national defense projetcs (subcontract with Calian LTD.)
- Developed web mockup, graphics and merchandize for Ukrainian soccer fan club “Bulava”
- Helped Enmel Ltd. with print and web promotional materials
TVO, Canada – Toronto, ON (Apr 2019 – Jul 2019)
Senior Product Designer
TVO is an educational authority for the government of Ontario. TVO operates an Independent Learning Center – Online high school for the government of Ontario. It also has Current Affairs Division and TVO kids (educational media for kids).
- Contributed to the development of an educational product from ideation to prototype conception in agile environment.
- Performed research and contributed to design sprints (using GV method).
- Implemented product strategy and conceived design iterations for user testing and hypothesis validation.
- Technologies used: Adobe CC, InVision, Sketch, HTML5, CSS3
- Key Contribution: Delivered high-fidelity prototype and research materials to the executive team
TVO, Canada – Toronto, ON
Senior UX/Learning Designer (Dec 2009 – Nov 2016, Nov 2017–March 2019 ) Acting Project Manager (Nov 2016– Nov 2017 )
TVO is educational authority for the government of Ontario. TVO operates Independent Learning Center – Online high school for the government of Ontario. It also has Current Affairs Division and TVO kids (educational media for kids).
- Oversaw and managed all aspect of web applications and media components for online high school courses including UX, UI, visualization, storyboarding, animation, analytics, user testing, and development, design decision making.
- Contributed to information architecture and system design of learning environment.
- Worked in agile environment, collaborated with media research team regarding licensed media, monitored emerging technology and design trends, and compiled creative proposals as well as scenarios.
- Authored and maintained records of codes and prepared presentations.
- Supervised course production evaluated lesson manuscripts, business requirements as well as best practices, led daily scrum meetings, and assigned tasks.
- Created production schedule, tracked progress, ensured timely delivery, and approved project before completion.
- Administered assets and media, set up courses on LMS, and provided project update to senior management.
- Technologies used: Adobe CC, InVision, Sketch, HTML5, CSS3, JS, JS Libraries, GIT, Blender 3D
- Key Contributions:
- Awarded for excellent contribution to the delivery of the TVO VLE in April 2019
- Contributed to team’s victory in TVO Product Design competition in November 2017, leading to new product line development.
- Contributed to creation of new visual language, UX style guide and UI of TVO Course conversion project.
- Created innovative course content utilizing 3D technology, increasing student engagement and reducing science course dropout rate.
- Successfully led delivery of French language courses in 2016
Labuac Design and Communications, Canada – Toronto, ON (Jan 2008 – May 2009)
Design Consultant
Labuac Design and Communications is the web and graphic designer for small business clients: UX research, information architecture, wireframes, storyboarding, graphic design, web development, quality assurance.
- Provided design expertise to clients, proposed defense training and e-learning solutions, and developed interactive content.
- Developed eLearning solutions from the state of ideation to the final product from requirement gathering to final production using task-based approach.
- Communicated to stakeholder groups.
- Key Contributions:
- Designed Harajuku Lovers e-learning initiative for Coty, generating 17% cost saving for the client.
- Assisted Amel Corporation with gaining new business in naval training software development.
- PRIOR EMPLOYMENT DETAILS
Atlantis System International (Defense Training), Canada – Brampton, ON Jun 2007 – Dec 2007
Graphic Multimedia Artist
Artisan Complete (POP Manufacturing), Canada – Markham, ON Aug 2006 – Nov 2006
Senior Graphic Designer
HBS CANADA (Sport Nutrition), Canada – Toronto, ON Sep 2005 – Aug 2006
Senior Graphic Designer
IP Devco Inc. (Online Gaming), Canada – Toronto, ON Jan 2005 – Jun 2005
Graphic Artist
Maxima Euro RSCG (Global advertising agency), Russia – Moscow Dec 2001 – Aug 2004
Art Director
Education
Education
- MBA (General Management), Lakehead University, Canada, Orillia, ON
- MA (Design), Moscow State Academy of Art Industry named after S.G. Stroganov, Moscow, Russia
Training and Certifications
- Google Project Management Certificate | Coursera
- Certification in UX design | York University
- Instructional Design | LinkedIn Learning
- Digital Technology Certificate | OCAD
- AODA Certification | Eliquo
- French for Professionals
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