Irina Labuac

Accomplished eLearning Design and Development professional with extensive experience delivering innovative educational and training projects. I have demonstrated the ability to lead projects from development to execution, maximizing delivery performance on schedule and within budget—performance-driven professional with strong business acumen and strategic thinking. 

Articulate communicator with exceptional mentoring skills in transforming a low-performing team to a high-caliber workforce coupled with proven abilities to understand people's psychology backed by confidence to interact with individuals at all levels. Exceptional communication, presentation & interpersonal skills to grasp new concepts quickly and productively utilizing the same

Center for Addiction and Mental Health, Canada – Toronto, ON (June 2020 – present)

Communications Coordinator 

CAMH is Canada’s largest mental health teaching hospital and one of the worlds leading research centers in this field

• Provided Provincial System Support Program with planning, design and creation of training products: webinars, professional development e-learning courses, web applications, webinars, instructor lead training, and video
• Contributed to brainstorming sessions and contributed strategic planning for PSSP 
• Conducted needs assessments to determine training needs and learning objectives, guided storyboard development, and managed assets on LMS (Moodle)
• Reviewed analytics, behavioral patterns, and interactions to optimize digital experiences 
• Reviewed existing UX and UI style guides and monitored their consistent implementation
• Key Contributions: 
• Led the development of an integrated training solution for Youth Wellness Hubs,  contributing to the acquisition of long-term funding for the project 
• Successfully delivered a suite of courses for the Ontario Cognitive Behavioural program 
• Delivered internal training initiatives, including mandatory CAMH-wide training 

Labuac Design and Communications, Canada – Toronto, ON (Oct 2019 – June 2020)

UX Designer / eLearning Developer 

Labuac Design and Communications is the web and graphic designer: UX research, information architecture, wireframes, storyboarding, graphic design, web development, quality assurance. 

• Developed and prototyped interactive and eLearning solutions for clients: UX and technology research, research reviews, and ideation, information architecture, wireframes, storyboarding, visual designs, quality assurance.
• Technologies used: Adobe CC, Figma, HTML5, CSS3, Lectora
• Key Contributions: 
• Developed eLearning product soultions for the national defense projetcs (subcontract with Calian LTD.)
• Developed web mockup, graphics and merchandize for Ukrainian soccer fan club “Bulava”
• Helped Enmel Ltd. with print and web promotional materials 

TVO, Canada – Toronto, ON (Apr 2019 – Jul 2019)

Senior Product Designer

TVO is an educational authority for the government of Ontario. TVO operates an Independent Learning Center – Online high school for the government of Ontario. It also has Current Affairs Division and TVO kids (educational media for kids). 

• Contributed to the development of an educational product from ideation to prototype conception in agile environment.
• Performed research and contributed to design sprints (using GV method). 
• Implemented product strategy and conceived design iterations for user testing and hypothesis validation.
• Technologies used: Adobe CC, InVision, Sketch, HTML5, CSS3
• Key Contribution: Delivered high-fidelity prototype and research materials to the executive team

TVO, Canada – Toronto, ON 

Senior UX/Learning Designer (Dec 2009 – Nov 2016, Nov 2017–March 2019 ) Acting Project Manager (Nov 2016– Nov 2017 )

TVO is educational authority for the government of Ontario. TVO operates Independent Learning Center – Online high school for the government of Ontario. It also has Current Affairs Division and TVO kids (educational media for kids). 

• Oversaw and managed all aspect of web applications and media components for online high school courses including UX, UI, visualization, storyboarding, animation, analytics, user testing, and development, design decision making. 
• Contributed to information architecture and system design of learning environment.
• Worked in agile environment, collaborated with media research team regarding licensed media, monitored emerging technology and design trends, and compiled creative proposals as well as scenarios. 
• Authored and maintained records of codes and prepared presentations. 
• Supervised course production evaluated lesson manuscripts, business requirements as well as best practices, led daily scrum meetings, and assigned tasks. 
• Created production schedule, tracked progress, ensured timely delivery, and approved project before completion. 
• Administered assets and media, set up courses on LMS, and provided project update to senior management.
• Technologies used: Adobe CC, InVision, Sketch, HTML5, CSS3, JS, JS Libraries, GIT, Blender 3D
• Key Contributions:
• Awarded for excellent contribution to the delivery of the TVO VLE in April 2019 
• Contributed to team’s victory in TVO Product Design competition in November 2017, leading to new product line development.
• Contributed to creation of new visual language, UX style guide and UI of TVO Course conversion project. 
• Created innovative course content utilizing 3D technology, increasing student engagement and reducing science course dropout rate.
• Successfully led delivery of French language courses in 2016

Labuac Design and Communications, Canada – Toronto, ON (Jan 2008 – May 2009)

Design Consultant

Labuac Design and Communications is the web and graphic designer for small business clients: UX research, information architecture, wireframes, storyboarding, graphic design, web development, quality assurance. 

• Provided design expertise to clients, proposed defense training and e-learning solutions, and developed interactive content.
• Developed eLearning solutions from the state of ideation to the final product from requirement gathering to final production using task-based approach. 
• Communicated to stakeholder groups.
• Key Contributions:
• Designed Harajuku Lovers e-learning initiative for Coty, generating 17% cost saving for the client.
• Assisted Amel Corporation with gaining new business in naval training software development.
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• PRIOR EMPLOYMENT DETAILS

Atlantis System International (Defense Training), Canada – Brampton, ON                            Jun 2007 – Dec 2007

Graphic Multimedia Artist

Artisan Complete (POP Manufacturing), Canada – Markham, ON                                           Aug 2006 – Nov 2006

Senior Graphic Designer

HBS CANADA (Sport Nutrition), Canada – Toronto, ON                                                          Sep 2005 – Aug 2006

Senior Graphic Designer

IP Devco Inc. (Online Gaming), Canada – Toronto, ON                                                               Jan 2005 – Jun 2005

Graphic Artist

Maxima Euro RSCG (Global advertising agency), Russia – Moscow                                        Dec 2001 – Aug 2004

Art Director

Education

• MBA (General Management), Lakehead University, Canada, Orillia, ON
• MA (Design), Moscow State Academy of Art Industry named after S.G. Stroganov, Moscow, Russia 

Training and Certifications

• Google Project Management Certificate | Coursera
• Certification in UX design | York University  
• Instructional Design | LinkedIn Learning
• Digital Technology Certificate | OCAD
• AODA Certification | Eliquo
• French for Professionals