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Isam Matragi

Isam Matragi

Digital Analyst

Marketing / Advertising / Public Relations

Mississauga, Ontario

Social

About Isam Matragi:

Accomplished Digital Analyst with a strong background in the broadcast media sector, specializing in digital marketing and data analysis. Adept at leveraging analytical skills and technical expertise in SEO, analytics, SQL, e-commerce, Adobe Photoshop, HTML, and Python to drive strategic digital initiatives. Proficient in business analysis, showcasing a talent for uncovering valuable insights through market research. Recognized for exceptional leadership, communication, and teamwork abilities, fostering a collaborative environment, and delivering top-notch results in digital strategy and management.

Experience

Digital Media Analyst  | Digital Marketing Analyst |  Insight Specialist | Data Analyst

 

  • With 10+ years, I and executed all digital marketing initiatives including SEO, SEM, social, email marketing, campaign landing page testing, and audience retargeting. 
  • Knowledge and skills in Digital Analytics, Data Visualization, Data Analytics, Pay-Per-Click Advertising, Conversion Rate Optimization, Media Planning.
  • Bringing insights and effectiveness to advertisers through the use of cutting edge tech.
  • Audit, Implementation and configuration of Google Analytics, Google Tag Manager, Creation of automated dashboards adapted to client's needs, Website' performance analysis. 
  • SEM: Creation, Implementation and Management of Google AdWords Campaigns, Optimize campaigns according to client's needs 
  • Report and analyze requirements for international OTT applications roll out

Education

  • Google Analytics
  • PHP
  • Google Search Console
  • HTML/CCS
  • Google Tag Manager
  • Bootstrap
  • Google AdWords
  • JavaScript
  • Google Data Studio 
  • SQL/MySQL
  • Google Optimizer
  • Tableau
  • Microsoft Power BI
  • Data Analyst
  • Adobe Analytics
  • Microsoft Excel

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