Jaden Gregory

Jaden Gregory is a business development and marketing professional with 5 years of entrepreneurial, account management, strategic partnerships, and B2B sales experience. A multi-time founder who has built and brought to market ventures providing customer loyalty software, growth marketing consulting, and educational technology. Brokered and closed over $1.1M in agreements spanning EV charging deployments, custom loyalty solutions, SaaS subscriptions, strategic marketing engagements, and ticketed events. Secured hundreds of commercial partnerships with B2C brands, led end-to-end sales cycles both inside and in the field, managed small sales and product development teams as well as high-value enterprise accounts. A natural, detail-oriented and ambitious leader who communicates and motivates well and has experience in small startups, large corporate settings, and independent consultancies.

Co-founded Lynx Loyalty, a disruptive customer loyalty startup that helps B2C franchise owners across multiple verticals more easily and effectively retain their customers. Designed the business model, assembled and led a development team to build our proprietary loyalty technology, crafted the market positioning, established 200+ strategic reward partnerships, developed the client acquisition strategy, secured 25+ locations and $135K+ in ARR. 

Prospected, pitched, and closed $150K+ in accounts for BoomerangFX, a top-10 Deloitte Technology Fast 50 company, providing strategic Google PPC and Meta advertising services bundled with access to its practice management SaaS platform. 

Led growth marketing consulting and live event operations at T.D.T Entertainment & Media, supporting hundreds of GTA creatives and small brands through targeted digital campaigns and influencer partnerships; generated 10M+ organic impressions and 15K+ followers across LinkedIn, Instagram, TikTok, and YouTube, closed $50K+ in high-ticket client engagements, and coordinated end-to-end event logistics. 

Brokered an $800K EV charging deployment for a large commercial mall in Ontario, identifying and aligning the equipment supplier, property owner, and external investors, and negotiating commercial terms to bring the project from concept to agreement.

Bachelor's of Commerce majoring in Law & Business and minoring in Marketing at the Ted Rogers School of Management in Toronto, Ontario. Dean's List Recipient.