Jennifer Melo Pellerano

Completing a business degree, familiarizing myself with administrative roles, gaining people skills through retail positions following a love for fashion, and escalating to marketing opportunities from there. Entering the workforce over 5 years ago has put my planning skills to test. This is where proactivity has to kick in, taking out time to research and learn beyond what is taught. 

This mentality has brought me next to executives in a world renowned agency group, to a career that lights me on fire, digital marketing. I’ve been in the industry as a post graduate for over two years working in digital advertising, project management, website optimization and managing teams. 

Contact Architect - Growth Strategist -Digital Coach

Pagés BBDO

August 2020 - August 2022

• Determined and defined deliverables, roles and

responsibilities for members of a team, including

developers, to shorten delivery time by 30%.

Aided in campaigns' set up, managed client budgets,

determined digital channels, reported on campaign

performance and oversaw their execution with internal

traffickers.

• Researched and evaluated relevant tools and

execution methods for digital projects, occasionally

alongside the Media team, resulting in an average

traffic increase of 20%.

• Provided guidance to clients and led teams through

projects related to: programmatic, SEO, search engine

marketing, paid social, app optimization, Google Tag

Manager, data optimization, and email marketing;

resulting in new tracking capabilities.

Centennial College, Digital Engagement Strategy, Postgraduate Certificate. Toronto, ON 

Completed by: April 2023

Western Michigan University, Bachelor of Business in Advertising and Promotion. Dean's List. Kalamazoo, MI

Completed by:  2019

Universidad Iberoamericana, Bachelor in Business Administration, Santo Domingo, Dominican Republic. 

Completed by: 2019