
Joan Bedoya
Marketing / Advertising / Public Relations
Services offered
My name is Joan Bedoya, I have been in specialized sales for more than 15 years in industries closely related to machinery such as motorcycles, used vehicles, recreational vehicles. As a result of these experiences, I have developed skills and consolidated others such as adaptability, market analysis, business planning and development, creativity, leadership, problem solving and long-term business relationships, among others.
Experience
TMT AutoFinance | 04/2023 -
·Financial advice on the purchase of used vehicles
·Implement contacts via social networks
·Promote credit for a specific audience, identify new markets
BUSINESS OWNER | 02/2018 to 03/2023
BQ-AUTOS
• Directed and managed all areas of a new and self-owned car dealership, applying lessons learned from previous experiences.
• Positioned the dealership in 5 years to be on par with traditional dealerships that had been in business for over 20 years, generating a positive response from customers to a new way of selling vehicles on a global level.
• Developed and implemented effective sales strategies to increase revenue and profitability.
• Successfully built and maintained relationships with vendors, suppliers, and manufacturers to ensure timely delivery of
vehicles and parts, as well as favorable pricing and terms.
PURCHASING MANAGER | 08/2013 to 02/2018
AUTOAMERICA (TOYOTA)
• Led the purchasing team for the dealership, overseeing all procurement activities and supplier relationships.
• Achieved record-breaking purchasing figures, surpassing previous performance metrics and contributing to the company's
overall success.
• Established a well-structured and efficient purchasing department that continues to operate effectively to this day.
• Negotiated favorable pricing and terms with suppliers, resulting in significant cost savings for the dealership.
PURCHASING MANAGER | 07/2011 to 05/2013
DUCATI BIKES
• Led the commercial team and provided guidance to clients to reposition the brand at a national level.
• Successfully increased sales by 60% during my tenure at the company.
• Conducted market analysis and implemented strategies to improve customer acquisition and retention.
LEAD BUSINESS ADVISOR | 05/2008 to 06/2011
IMB COLOMBIA – Colombia
• Advised clients, organized brand events, and built brand communities. Successfully positioned new brands in the country and was recognized as a top-performing consultant, leading to promotion to Leading Sales Consultant role.
• Developed and implemented sales strategies that resulted in increased revenue and profitability. Trained and mentored sales representatives to improve their performance.
Education
Universidad Pontificia Bolivariana | Bachelor’s Degree in Mechanical Engineering
CEIPA BUSSINES SCHOOL | Bachelor’s Degree in Business Administration
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