Johanna Villa Restrepo

Professional in Social Communication - Journalism and Psychology. Known for strong work ethic and passion for achieving and meeting goals. Passionate about utilizing social media and networking techniques to achieve long-term results. Experience in digital marketing, SEO, and commercial relationships.

Currently pursuing the MBA Global Business at Université Laval

SENIOR ACCOUNT STRATEGIST                                                                 2022
Publicis Groupe - Publics Global Delivery, Medellín, Colombia

• Create or recommend specific SEO strategies to attract and retain customers, increase customer brand recognition, and increase customer satisfaction and loyalty.
• Work closely with clients to understand their needs, wants, and goals and determine which media channels best suit specific campaigns.
• Analyze data, think creatively, and implement innovative strategies to ensure clients' marketing success.
• Evaluate the impact and suitability of the different SEO strategies implemented to target specific markets based on the needs and desires of their clients.

SENIOR (MEDIA) ACCOUNT MANAGER                                       2021-2022
Publicis Groupe - Publicis Global Delivery, Medellín, Colombia

• Responsible for performing SEO competitive diagnostics and generating recommendations oriented to improve campaign goals, revenue, visits, and user experience on websites for companies such as Microsoft, GSK, and CSL Plasma, among other international organizations.
• Tutor in the organization's mentorship program and speaker in the Academy program for new colleagues.

KEY ACCOUNT MANAGER - LEAD GENERATION                       2019-2021
ComparaOnline Colombia, Medellín, Colombia

• Develop and sustain relationships with key clients, negotiate contracts, and meet long-term revenue goals.
• Communicate and create strategies with the technology, marketing, sales, and costume experience departments to improve revenue and website usability.
• Data analysis to make strategic decisions.

HUMAN RESOURCES INTERN – PART-TIME                               2019-2020
ComparaOnline Colombia, Medellín, Colombia

• Implementation and consolidation of the Colombian team's internal marketing and communication strategies.
• Responsible for professional training and well-being workshops to promote talent development within the organization.
• An active part of the recruiting and hiring process.

PRODUCT CONTENT LEADER – FINANCIAL PRODUCTS LATAM    2018-2019
ComparaOnline Colombia, Medellín, Colombia

• Plan and execute all digital marketing strategies, including SEO, email marketing, and social media for financial products on the ComparaOnline website. Optimize user experience on Compara’s website.
• Develop a website traffic plan. Create goals and benchmarks to meet.
• Engage customers/stakeholders and maintain a cohesive brand voice

WEB CONTENT WRITER COLOMBIA                                                        2018
ComparaOnline Colombia, Medellín, Colombia

• Identify customers’ needs and search tendencies to update content within the blog and website of the organization.
• Content creation and optimization, along with keyword research and implementation of SEO best practices to increase traffic and interaction with the website.

MBA Global Business                                                                        Since 2022
Université Laval, Québec, Canada

Post-Graduate in Clinical Psychology and Mental Health               2022
Universidad Pontificia Bolivariana, Medellín, Colombia

Bachelor’s degree in Psychology                                                              2019
Universidad Pontificia Bolivariana, Medellín, Colombia

Bachelor’s degree in Communication - Journalism                            2018
Universidad Pontificia Bolivariana, Medellín, Colombia