Julia Black

FREELANCE TECHNICAL SERVICES, GRAPHICS AND COMMUNICATIONS
Various Clients and Event Production, Technology companies
2015 - Present
As a Creative Designer, Strategist, Communicator & Instructor, I'm skilled in sharing my skills of:
digital technologies (campaigns, presentation editing) graphics (graphic design, multi-media media creation) journalism and corporate communications

SOCIAL MEDIA AND CONTENT CREATOR
3P Naturals Raw Pet Food and Basic Instinct Raw Cat Food
2021 - 2022
Improved the frequency and variety of posts and email campaigns by more than 50%.
Creating and scheduling content
I designed superior content with the assistance of Canva and Adobe Creative programs.

FACULTY OF COMMUNICATIONS AND TECHNOLOGY INSTRUCTOR | PUBLISHING
Simon Fraser University
2019-2021
Instruction of PUB 231: Graphic Design Fundamentals. Shared an understanding of the principles and elements fundamental to publication design and production.
Emphasis on concept generation, design, layout, and production (trade books, magazines/periodicals, and promo ephemera).
  

DIGITAL MARKETING INSTRUCTOR
Blanche Macdonald Centre
INTERNATIONAL FASHION MARKETING PROGRAM 2016-2019
Built and delivered a 12-week curriculum
Included current trends with digital marketing and my past experiences Ensured students all achieved above 75% by providing extra support

LAB INSTRUCTOR AND TEACHING ASSISTANT
Simon Fraser University
2012-2018
Trained students in how to make newspapers, books, posters and other print material via Adobe Creative Suite software
I assisted teaching and by offering critiques on design iterations
Evaluating submitted assignments
Courses ranged from InDesign, Photoshop and Illustrator and Editorial Content in Publishing

MARKETING, MEDIA RELATIONS AND VOLUNTEER MANAGER
Vancouver Fashion Week
2015-2017
Facilitated mutually beneficial relationships with media. Coordinating content for digital marketing and measuring campaigns Designed documents and advertising to reflect VFW branding on new material, while performing quality assurance checks on others Managed media relations and sponsorship outreach. Promoted, recruited, and scheduled volunteers. Supervised Volunteers and led registration table

DIGITAL MARKETING & TECHNOLOGY ANALYST
UBC Press, University of British Columbia
2013-2014
Developed a superior website to the one they had been using for a decade Surveyed and analyzed digital marketing tactics
Improved business operations by implementing a social media and digital marketing plan to be executed across employees in the department

Sales and Marketing Coordinator • Grande Rockies Resort (June 2013 - September 2013)

Managed special events; implementation of deadlines and targeted marketing, public awareness and promotion of events. Coordinated relationships with media suppliers. Created copy and art design of advertisements, email blasts, staff newsletter and radio advertisements. Maintained the Grande Rockies Resort websites and client database and email lists.

Marketing & Social Media Work Study • The Banff Centre (April 2012 - September 2013)

Developed Banff Center Press’ social media presence from the ground up. Transformed online presence into a solid visual brand identity for Literary Arts, Banff Centre Press, and its online magazine. Translated statistics into weekly reports. Wrote publicity information. Incited interest through ongoing management of social media channels, The Banff Centre Blog and their newsletter.

Editorial Fashion Intern • W Magazine, Condé Nast (April 2011 - May 2011)

Assisted editors with story development, gathering, digital cataloging, and inventory management. Production of storyboards and field work required: liaise with designers to coordinate the retrieval of items for photoshoots.

EVENTS WORKED:

Women Deliver 2019 Global Conference (Speaker Ready Operator)

SIGGRAPH 2020 (Speaker Ready Op.)

BC Tech Summit (Speaker Ready Op.)

Global Affairs Canada: Foreign Ministers’ Meetings (SI Technician)

The Canadian Cardiovascular Congress (CCC) 2018 (Speaker Ready & Audience Response Admin) Mercedes-Benz USA 2016 North American National Dealer Meeting (Graphics/Presentation Op.)

H&R Block National Operations Conference Preparations (Development of presentation designs) H&R Block National Operations Conference (Managing Team, Presentation Revisions)

International Conference on Cancer Nursing  (Speaker Ready Operator, Monitoring Tech Inventory) International Federation of Gynecology & Obstetrics World Congress 2015 (Operations, Acquisition) Alere at International AIDS Conference 2015  (Team Lead, Presented medical devices)

Ombrelle Activation at Various Locations (Booth Setup, Data Collection and Education)

Johnson & Johnson at The Vancouver Jazz Festival (Setup, Distribution, and Data Acquisitions)

Volvo at Gray Magazine Anniversary (Booth Setup, Data Collection)

Print-on-Demand Telus Christmas Gift-Wrapping  (Setup/Lighting, Computer/Photography, Printer)
 

Almost a decade ago I travelled to Vancouver to pursue a Master of Publishing from SFU’s unique to Canada degree program. Previously I completed my Bachelor of Journalism Honours Degree.

   Since the Publishing program wrapped for me, I’ve taken a variety of long term marketing and sales contracts, while I consulted on lots of design and digital ventures. I also continued with assisting the academic success of undergrad students in this same fields. I’ve since grown to become a strong independent worker with an extensive background in branding, digital marketing, graphic design, and PR.    

    I also wrote my thesis on data analysis for business optimization through the use of referral link tracking and a/b testing techniques.