Katie Cooper

SENIOR BRAND MARKETING MANAGER AT LUXY HAIR CO.

TORONTO, CA | JUNE  2021 - MARCH 2023

FOCUS: INFLUENCER & AFFILIATE MARKETING, PUBLIC RELATIONS & SOCIAL MEDIA MANAGEMENT

• Special Project Development Developing unique, successful and trending product collaborations with brands and influencers, resulting in increased revenue, acquisition and traffic
• Direct Reports People Manager, Motivating & driving a team of 4 as well as 1:1 weekly check ins:
• Social Media Specialist Approve all Social Media Campaigns & Content for Channels with over 4 million followers
• Influencer Manager 200+ pieces of content and 3x ROI annually on paid content spend annually.
• Ambassador Marketing Coordinator 66x ROI annually, with over 250 loyal ambassadors.
• PR Management Influencer & Product Launch Events (100-200 Guests), Podcast Ads, KPI Driven Media Placements, External PR Agency Management, Celebrity Gifting. 
• Brand Direction Support brand director with campaign planning & execution up to 12 months in advance.
• Data Analysis & Reporting Google Analytics & Shopify Analytics both weekly & monthly to measure and compare success, as well as recognise opportunities & next steps.
• Team Collaboration Working flawlessly with creative, product and operations teams to ensure tight deadlines are met for all marketing efforts.

MARKETING MANAGER AT CASETiFY (Casetagram LTD)

HONG KONG SAR | OCTOBER  2019 - JUNE 2021

FOCUS: INFLUENCER PAID CONTENT STRATEGIST, KOL AGENCY MANAGEMENT (UK/EU/US) MARKET

• KOL Paid/Unpaid Content Platforms include TikTok, YouTube & Instagram
• Paid Content Strategy (End-to-End) Creative brief development, KOL outreach, agreements, content revising, payment and launching content.
• Successful Paid Content Campaigns Successfully launched over 200 TikTok videos with 5x ROI
• KOL Reps Programme Manage discount codes, UTM links, giveaways & capsule collections. 
• KOL Agencies Manage 4 x external KOL gifting agencies in AU, EU, SEA & UK with 600 x package send out KPI.
• PR Agencies Manage UK and EU PR Agencies as well as shipping product.
• Gifting Platform Support tech and UX teams to develop and maintain an online gifting platform for internal staff and external agencies and to centralise company KOL database.
• Co-lab Brands Experience activating KOLs for DHL, Coca Cola, Hello Kitty, Pokemon, NBA and many more
• SOP Development Create and maintain company SOP documents for all strategies.
• Reports Complete weekly/monthly online analytics/progress reports to track growth, conversion & sales and present to CEO.

BRAND MANAGER AT SHARK RESTAURANT, RIVER FLOW INVESTMENT CO.

SHENZHEN, CHINA | MARCH 2017 - MARCH 2019

FOCUS: BRAND DEVELOPMENT, CONTENT, DESIGN, SOCIAL MEDIA

• Staff Management Manage staff and delegate tasks across 3 restaurant sites to 7 members of staff from graphic designers to service staff.
• Brand Management Final say on all branding online and printed promo in-store.
• Brand Development Continually keep up to date with the target audience of affluent business figures and elite diners in Shenzhen when creating online content and developing ideas for in-store events.
• Event Promotion Successfully created artwork and promo for print and online for 5 upscale social parties with themes, such as Moulin Rouge, White Party, Movember etc.
• Social Media Manage all social media accounts across all western sites apps (Facebook, Instagram etc) as well as Chinese social media (WeChat, Weibo, DianPing)
• Art Direction Plan and execute photo shoots of menus, holiday campaigns, posts on social media and promotions in store.
• PR Outreach Contact local journalists, magazines and bloggers to dine in our restaurant. 

Advertising Design - Bachelor Degree from University of Salford, UK.