Kawaljot Kaur

I’m a multilingual UX writer and copywriter with a global perspective and 4+ years of experience shaping clear, user-centred content for fintech products and international brands.

I’m passionate about using words to build intuitive experiences, reduce friction, and empower diverse audiences. Fluent in English, Cantonese, Punjabi, Hindi, and Mandarin. Always excited to collaborate with designers, researchers, and strategists to turn ideas into user-friendly copy that works.

Open to UX writing, content design, and copywriting opportunities in Canada.

UX Writer

Embark Student Corp. | Jan 2024 — Jun 2025

- Collaborated with designers to craft clear, user-friendly copy for new web features,

including the Gifting feature (allowing family and friends to contribute to a child’s RESP)

and the Career Matcher tool (helping families explore future career options and related

education costs).

- Wrote and iterated on UI copy for sign-up flows, dashboards, contribution pages, and

notifications, ensuring clarity, consistency, and an approachable tone across all

touchpoints.

- Partnered with user research teams to test and refine messaging; optimized calls to action

and educational content to improve plan activation rates and reduce drop-offs during sign-

up.

- Developed FAQs, help center articles, and in-app tips that lowered support inquiries for

common tasks like setting up contributions, gifting funds, and understanding grant

eligibility.

- Coordinated with compliance and legal teams to translate financial jargon into plain,

trustworthy language, ensuring all communications met regulatory standards.

Copywriter

Ogilvy | Jan 2022— Aug 2023

- Created engaging Instagram, Facebook, Twitter, and LinkedIn content for clients including DFS

Group, Huawei, Toys "R" Us, and Hongkong Land.

- Conducted SEO research to enhance the visibility of copy, leading to increased organic reach.

- Optimized content to improve search engine rankings and attract more viewers to posts.

- Consistently garnered 500–600 views per reel, achieving an average increase of approximately

105% over competitors.

Social Intern

Ogilvy | Jun 2021— Dec 2021

- Provided community management support for high-profile brands such as Amazfit and DFS

Group, engaging audiences across Instagram, Facebook, Twitter, and YouTube by monitoring

conversations, responding to direct messages and comments, and maintaining a positive brand

presence.

- Consistently delivered polished, error-free content by applying strong proofreading and

grammar expertise.

- Produced a range of written materials, including social media captions, community replies,

FAQs, and brand announcements, while adhering to brand voice guidelines and social media

best practices.

Podcast Host

Roadside Rumours | Mar 2019 — Jan 2024

- Created and hosted a podcast spotlighting overlooked social issues in Hong Kong, exploring

topics including racism, belonging, gender, and identity.

- Conducted in-depth interviews with experts and individuals from social work, entertainment,

and education, providing diverse and nuanced perspectives on complex topics.

- Crafted engaging episode titles, show notes, and social media posts to boost discoverability,

resulting in a 266% increase in listening hours compared to the previous year and outperforming

the 2023 regional podcast average.

Bachelor of Arts

The University of Hong Kong

2017 — 2021