Kelso Curtis

A proven founder/product manager with 4+ years experience launching and managing products in fintech and ecommerce. Strategic thinker who has shaped product visions and roadmaps through strong research and collaboration skills. Interdisciplinary, mission-focused worker successfully fulfilling roles across business development, web design, and web development. 

Product Manager/Full-Stack Developer, Treadtires.ca – Abbotsford, B.C                                       June 2021 - Feb 2023

Ecommerce platform connecting Canadians to the lowest tire prices online

• Developed technical documents/mockups into a fully custom ecommerce platform (customer-facing website and order-fulfilment dashboard), with MVP to market in under 6 months 
• Maintained product feedback loop through tools such as: Google Analytics, Hotjar and BI dashboards to track bugs, user drop-off and other important ecommerce metrics 
• Prioritized implementation of new monthly features and UI improvements using agile methodology, resulting in average monthly cart volume increasing from $8,000 to $90,000 in 3 months

Consultant, Curtis Custom Wheel – Abbotsford, B.C                                                                             Sep 2020 - Jan 2021

Business & technical consulting for wholesale tire company developing B2C ecommerce brand

• Led stakeholder interviews across executive and operations team to identify business requirements, operational workflows, existing software and constraints for product development 
• Designed end-to-end website mockups in Adobe XD and utilized competitive analysis to identify opportunities for improving the user experience over existing e-commerce sites
• Documented optimal tech-stack (front/back-end technologies, third-party API’s, etc) to work seamlessly with existing inventory, fulfillment and shipping softwares/processes 

Co-founder/Product Manager, Fostrum Financial Technologies, Inc. – Vancouver, B.C              May 2018 - June 2021

Money management tool for digital creators and solopreneurs

• Raised $120,0000 pre-seed funding from Barclays Bank and Techstars through a multi-stage pitch/interview process with c-suite executives 
• Attained product-market fit by leading hundreds of interviews with solopreneurs and other stakeholders in the fintech industry, turning insights into actionable user personas/stories 
• Designed end-to-end product mockups in Adobe XD incorporating user journeys discovered through previous interviews 
• Launched successful MVP, collaborating with the engineering team as the product owner throughout weekly sprints 

Bachelor of Commerce, Candidate                                                                                                           Sep 2017 - Dec 2018

University of British Columbia – Vancouver, B.C

Bachelor of Business Administration, Candidate                                                                                 Jan 2015 - May 2017

University of Fraser Valley – Abbotsford, B.C