KIRAN Vijayan Sheeja

I'm an experienced digital marketer with a track record of success across startups and enterprises. I have a solid understanding of the latest digital marketing trends and am able to apply my knowledge to drive traffic, sales, and brand awareness for your business.

At Hyve Sports, I was recognized as a top-achieving employee with exceptional leadership skills and the crucial ability to remain calm in stressful situations. There, it was my responsibility to redesign their brand, enhance their social media presence, plan and execute Google & social media campaigns based on sales funnels and create a new email newsletter for them. Through this redesign, the company saw a 48% increase in sales. I have experience in eCommerce, setting up Google Shopping (Merchant Accounts & Ads), Facebook Catalogues & Shops, Remarketing, etc. Specifically, I have 5 years of experience in e-commerce. Therefore, I am familiar with most paid ads.

My expertise includes:

- SEO best practices that have increased website traffic by 25%

- ran newsletters and email retargeting campaigns to increase conversion by 20%

- developing & implementing social media ads that increase ROI by 25%

- driving conversions with display retargeting ads that increase website visits by 30%

Furthermore, I have a Master's of Business Administration in Marketing & Operations and some certifications in Digital Marketing. 

Having an experience of 7+ years of comprehensive experience working in a digital environment. Experienced marketing professional working in fast-paced environments demanding strong organizational and interpersonal skills. Far-reaching Search Engine Marketing and Search Engine Optimization skills. Committed to a superior quality of work, detail-oriented and resourceful in completing projects.

TECHNICAL SKILLS

Google Analytics, Google Ads, Meta Ads, WordPress, SEMrush, Ahrefs, Zapier, MailChimp, GA4, Google Tag Manager, Firebase, Stripo Email, MS Office Applications etc.

EXPERIENCE

Digital Marketing Team Lead                                                                                                                    Feb 2022 - Sep 2022

Hyve Sports, Trivandrum, Kerala

• Analyzed past marketing initiatives and revamped the company's marketing efforts to keep existing users and attract new ones. Explored, defined and executed various digital marketing strategies, including PPC, SEO, Shopping Ads, Blog, A/B testing, and social media campaigns. 
• Developed marketing strategies to increase customer sales conversion rate by 48% through a combination of digital marketing tactics, including SEO content, social media channels, email marketing & online advertising. 
• Collaborating with influencers for the affiliate marketing campaign to promote new product launches, including custom video, live streaming and articles. Created Google Shopping Ads, Facebook Catalogue Ads, and Dynamic product ads for re-marketing.
• Designed and integrated email templates for newsletters, cart abandonment emails, payment pending emails, and order confirmation emails with upsell/cross-sell opportunities.

Digital Marketing Team Lead                                                                                                                    Aug 2020 - Sep 2021

Impex, Malappuram, Kerala

• Analyzed, developed, and executed strategies for clients' growth using online marketing tools such as Google Analytics, SEMrush and Zapier. 
• Developed a 360° digital marketing strategy for the branding, which included guidelines regarding the placement of logos in social media posts, colour palette selection, marketing communications etc.
• Managed content strategy, SEO-optimized landing pages, and social media initiatives with the content management system. Analyzed key metrics including web analytics, click rates, conversion rates and media analytics to identify areas of opportunity for customer-centric content development, delivery and distribution. 
• Email scheduling & automation using Mailchimp for new subscribers, newsletters, and user retention. Within two months, overall website traffic increased by 200%.

Digital Marketing Analyst                                                                                                                            Oct 2018 - Aug 2020

Lelab Software, Trivandrum, Kerala

• Conducted keyword research relevant to the marketing efforts of clients. Monitored, analyzed and monthly reported on SEO Performance with Data Analytics, Firebase, SEMrush and other tools. 
• Identified and evaluated digital advertising opportunities, technologies, and best practices. Developed plans for campaign management, budgeting, and web measurement.
• Explored competitive analysis and marketing trends. Implemented on-page SEO Strategy for brand websites and E-commerce portals. 
• Created and implemented Image, Video and Location Sitemaps. Implemented product Schema code on product pages via Google Tag Manager. As a result, increased presence in local SERP and revenue growth by 300% within 3 months.

Digital Marketing Team Lead                                                                                                                    Jul 2016 - Oct 2018

Ardent Digital - Australian Cruise Group, Ernakulam, Kerala

Managed and developed a team of digital marketing specialists to produce effective marketing activities and media planning for an e-commerce website. Assisted in presenting campaign strategies to client executives. Within a year, we achieved a 400% increase in organic traffic.

Digital Marketing Specialist                                                                                                               Jun 2015 - Apr 2016

Cearsleg Technologies, Thiruvananthapuram, Kerala

Worked independently on website audits, client requirement follow up and assessed link-building opportunities in tight deadlines. Created and implemented proposals for customers based on needs assessment

EDUCATION

Master of Business Administration (M.B.A.) - Marketing & Operations Management  May 2013 - May 2016

Rajadhani Business School, Kerala University, Thiruvananthapuram, India

Bachelor of Technology (B.Tech.) - Mechanical Engineering                                                    May 2006 - May 2010

P A Aziz College of Engineering, Trivandrum, India