KOMAL SETHI

Highly accomplished sales and analytics professional with over 8 years of experience in B2B and B2C sales, key account management, and project leadership across diverse sectors/industries. An MBA in Marketing and Operations, with a proven track record in FMCG sector, particularly during the tenure at Asian Paints Ltd., India's largest paint company of exceeding sales targets and optimizing sales processes with exceptional analytical and problem solving abilities while managing cross-functional teams and complex projects. Demonstrated expertise in developing and executing strategic initiatives, driving significant revenue growth, and enhancing customer engagement. Skilled in data analysis, market development, and client activation strategies, with certifications in Business Intelligence and Data Analytics. 
My extensive background in data analysis and customer relationship management has supported the organizations in gaining a competitive edge through strategic planning and market research. The drive to leverage skills in customer service and business development has always been at the forefront of my professional journey, paving the way for impactful value creation within the company.

My career journey spans across various sectors/industries, starting with B2C sales and key account management as a Business Development Manager and Customer Success Account Manager, followed by a successful tenure as an Area Sales Manager in retail channel sales.

During my time at Asian Paints Ltd., India's largest paint company, I honed my skills and achieved significant milestones, driving sales and revenue growth in the wood finishes retail segment. I led proposal development and project management initiatives for Architects and Interior Designers (A-IDs), achieving revenue generation of INR 98 million. I directed end-to-end proposal lifecycle management, including requirements analysis, proposal strategy, content development, submission, and post-submission activities such as follow-ups, presentations, and negotiations. My efforts in conducting thorough risk assessments and competitive analysis helped develop compelling value propositions and mitigate potential risks in proposals. I collaborated with cross-functional teams such as Technical/Pre-Sales, Marketing, Delivery, and Legal for proposal-related review meetings and engagement activities/events, thereby enhancing client relationships and brand presence. In my role, I directed a team of on-role sales representatives and off-role representatives while tracking their respective KPIs.

With an MBA in Marketing and Operations and over eight years of diverse corporate experience, I bring a wealth of expertise as a seasoned sales and marketing professional. 

My proficiency in MS Office and data analysis and visualization, including tools like Power BI, MS Excel, SAP, and CRM, enables me to provide actionable insights and strategic recommendations to drive organizational success. I have dedicated the last few years to expanding my knowledge in data analytics by obtaining certifications in Power BI, Google Analytics, and Business Intelligence, further enhancing my ability to drive informed decision-making and achieve organizational objectives.