Kristen Nesom K

Kristen Nesom

Ottawa, Ottawa

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engineering Freelancer

About me:

Seventeen years of diverse analytics experience delivering qualitative insights through effectively communicating actionable outcomes of complex analyses to all levels of the organization. Demonstrated ability to collaborate, build partnerships and influence to achieve desired results; Recognized as a dedicated, highly focused team player committed to core values including fairness, accountability, respect and integrity.


BSc: Finance 2004 

Canisius College - Buffalo, New York

Concurrently completed BA in French


Senior Manager, Strategic Analytics                              09/2020 to Current 

CSL Behring – Ottawa, ON 

Promoted to newly created Canadian Leadership Team role to lead and grow the Analytics function to contribute to the business’ strategic growth

  • Engage with all levels of commercial operations group and contribute to strategy decisions and tactical delivery across the CSLB product suite
  • Prepare strategic market models that provide insight into growth expectations while identifying brand opportunities and risks
  • Develop and expand analysis of repository of data sets, including sales, patient support programs, redistribution, external purchases, market research and CRM
  • Work collaboratively with US Strategic Analytics team to leverage their output as well as to extend participation of Canada to US analytics projects when appropriate
  • Canadian lead on design, deployment and training on CRM transition to Veeva CRM/Align/Network 
  • Develop sales force incentive compensation plans for Canadian sales team to drive desired field behaviors
  • Lead monthly Analytics meetings for Senior Management to discuss forecasts, KPIs and demand planning
  • Perform ad hoc business analysis, market research and competitive intelligence focused on driving the business

Manager, Business Operations, Analytics, Intelligence  09/2017 to 09/2021 

CSL Behring – Ottawa, ON 

Recruited and hired to fulfill organizationally identified need for stronger analytical capabilities to spur growth 

  • Created tools to better assess company, product, customer and field performance using available data sources
  • Provided monthly and ad hoc reports on direct and re-distributed volumes from Canadian Blood Services and Hema Quebec
  • Established monthly Analytics meetings for Senior Management
  • Worked closely with HQ support teams on needs assessments to guide the development of reporting while ensuring on time delivery and quality/ integrity of reports
  • Responsible for CRM training, reporting development and monitoring usage
  • Assigned as lead analyst on Private Market Access project
  • Develop “Budget Impact Assessments” for submission to payers and internal pricing and demand expectations

Senior Financial Analyst / Market Unit Manager          12/2015 to 09/2017 

CBC Radio Canada – Ottawa, Ontario 

  • Supported the business management of the day-to-day activities of news / radio programming in Ottawa
  • Prepared annual operating, salary and discretionary budgets and monthly variance analysis
  • Forecasted year-end position monthly
  • Created suite of reports to provide decision support to the management team
  • Performed costing analysis for road shows and remote broadcasts
  • Conducted ad hoc analyses to assess financial viability of various projects
  • Responsible for the day-to-day management of expenses and payments

Financial Analyst                                                         01/2013 to 12/2015 

Ottawa Senators Sports and Entertainment – Ottawa, Ontario 

  • Prepared budgets and forecasts for the season and casual ticket models
  • Collaborated with Sales and Marketing teams to ensure programs alignment to business goals and budgets
  • Modeled ticket promotion scenarios to maximize revenue
  • Consults with management on business cases, interpreting how historic results would translate in the current or new business scenarios.
  • Compiled and analyzed data from disparate sources to create KPIs for senior management
  • Manage dynamic pricing application
  • Complete month-end accounting activities for deferred revenue and hockey revenue recognition and performed corresponding account reconciliations
  • Completed revenue and gate receipt reports for NHL within 48 hours of each home game
  • Responsible for ad hoc reporting and analysis as requested by management

Business Analyst                                                          11/2011 to 01/2013 

Schleich North America – Ottawa, Ontario 

  • Responsible for forecasting, analysis and reporting for Wal-Mart and Toys ‘R Us
  • Daily analysis of point-of-sale data from customer portals
  • Developed and maintained reporting on key account sales metrics
  • Prepared reports of daily/monthly/YTD sales and open orders by key account manager and customer
  • Delivered monthly scorecards by channel and key account manager
  • Developed an ROI model comparing lit merchandisers vs. regular merchandisers

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