Lamine AMMAR KHODJA

Over 15 years of experience in B2C and B2B sales, marketing and management with MBA degree. 

I'm very dedicated, objective, persevering and challenging person

SALES AND MARKETING MANAGER   (March 2019 - May 2022)
SARL TERRACO ALGERIA Algiers / Algeria
▪ Develop and implement sales and marketing plans for products. 
▪ Market survey of competitors, positioning and launch of new products with planning of promotional 
campaigns.
▪ Manage and monitor the company's professional social networks
▪ Recruitment, training and management of Sales Representatives
▪ Management of customer disputes and proposal of action plan to the hierarchy (General 
Management)
▪ Marketing and sales performance review of the company; monthly, quarterly and annual with budget 
management.

COMMERCIAL DIRECTOR  (May 2017 - February 2019)
GROUPE DES SOCIÉTÉS HASNAOUI Algiers / Algeria 
▪ Develop the group's sales strategy with communication to the different subsidiaries. 
▪ Implementation of new KPI's with animation of the sales force using the CRM tool
▪ Follow-up of the sales contracts of the commercial partners 
▪ Enforce work procedures adopted by the group's general management.
▪ Contribute to enhancing the brand image of the group.
DISTRIBUTION NETWORK MANAGER December 2016- May 2017 
STRUGAL ALUMINIUM ALGÉRIE Algiers / Algeria 
▪ Reorganization of the sales department by adopting a differentiation strategy 
▪ Definitions of the different sales channels and implementation of sales representatives' objectives
▪ Setting up the distribution network in the Central, Eastern and Western regions
▪ Sales follow-up & analysis

CLIENT COORDINATION MANAGER  (July 2014- October 2016)
RENAULT ALGÉRIE Algiers / Algeria 
▪ Performance review of monthly Customer Management activity.
▪ Coordination between the different departments of the Client Department Definitions of the 
different sales channels with weekly reporting to the Client Director (DCL).
▪ Elaborate contracts with the company's external partners: insurance and assistance 
▪ Follow up the customer service activity in the different mechanical and body shops of the company: 
direct network and indirect network
▪ Information and customer orientation, customer relationship and satisfaction

HEAD OF NETWORK SALES DEPARTMENT  (December 2013- June 2014)
SPA ELSECOM SUZUKI Algiers / Algeria 
▪ Leading and overseeing the setting and achievement of qualitative and quantitative objectives of 
partners.
▪ Coaching and Accompanying managers in team management.
▪ Consolidating managers' reports with analysis and comments.
▪ Ensure monthly performance reviews with managers against performance. 
▪ Ensure discipline, behavior and promotion of the Network Department staff

SALES MANAGER  (November 2011- December 2013)
VEDIS AUTOMOBILES Algiers / Algeria 
▪ Manage the company's direct and indirect network with customer development 
▪ Ensure that the company's sales targets are met
▪ Ensure compliance with the company's charter and visual identity in the points of sale
▪ Recruit, train and lead direct and indirect network salespeople 
▪ Analyze monthly the company's achievements with proposal of the action plan

SALES MANAGER (July 2011- November 2011)
RENAULT ALGÉRIE Algiers / Algeria 
▪ Drive the sales performance of the region and ensure service quality 
▪ Visit sales outlets, with performance reviews report and action plan 
▪ Regular feedback on new competition in the region
▪ HR organization with support to managers in their activity
▪ Quality and respect of standards and Chart

RESPONSIBLE OF OPERATIONS _AUDI  (June 2010- July 2011)
SOVAC ALGERIE Algiers / Algeria 
▪ Ensure better handling of dealer complaints. 
▪ Ensure an achievement of billing and delivery targets
▪ Coordinate with logistics management to ensure optimal delivery 
▪ Ensure a follow up of payments, invoicing and warehousing in relation with the department 
▪ Ensure daily reporting to the brand manager

NETWORK MANAGER  (August 2009- February 2010)
SOVAC ALGERIE Algiers / Algeria 
▪ Drive the sales performance of the region and ensure service quality 
▪ Visit sales outlets, with performance reviews report and action plan 
▪ Regular feedback on new competition in the region
▪ HR organization with support to managers in their activity
▪ Quality and respect of standards and Chart

SHOW ROOM MANAGER (September 2006- July 2009)
SAMHA – SAMSUNG HOME APPLIANCE Algiers / Algeria 
▪ Ensure that the standards of the SAMSUNG brand are respected and that the showroom is clean.
▪ Manage a sales team of 4 sedentary salespeople 
▪ Training of the sales team: product training and sales arguments
▪ Assignment of daily tasks to the sales team 
▪ Follow-up of sales and receipts 
▪ Daily planning of customer deliveries 
▪ Attend the closing of the showroom and the closing of the cash desk

Master in Business Administration « MBA » Algiers / Algeria September 2014
Canadian equivalence WES: Master's Degree
Ecole Supérieure Algérienne des Affaires_ESAA 
 

Sales Engineer Option: Finance & Accounting Algiers / Algeria October 2004 
Ecole Supérieure de Management et du Développement_ESMAD 

Professional Banking Certificate « DAP » Alger / Algérie Juily 2002
Canadian equivalence WES : Diploma 2 years 
Ecole de Formation et D’assistance en Management_ECOFAM