Laura Rubio

My path into marketing hasn’t been traditional, but it’s given me something that matters a lot in

lifecycle work: a strong foundation in systems, coordination, and execution in high-stakes

environments.

Before marketing, I spent several years at Emirates Airlines in recruitment and as cabin crew.

Working in a highly regulated, global organization taught me how small mistakes can cascade

quicklyan d why documentation, precision, and clear handoffs matter. I learned to operate calmly

under pressure and to coordinate across teams working asynchronously, often across time zones

and cultures.

I later moved into healthcare as a Personal Support Worker, where attention to detail and

accuracy weren’t optional. Every task required clear documentation, strict protocols, and reliable

execution. That experience reinforced something I still apply in marketing today: complex

workflows only work when they’re well understood, clearly structured, and consistently

executed.

In between, I worked as a Store Manager at Nice Diggz, where I managed daily operations,

customer workflows, and team coordination across multiple services. I focused on simplifying

processes, improving customer experience, and tracking operational outcomes, reducing

complaints and costs while keeping everything running smoothly. That role strengthened my

ability to balance execution, data, and real-world user experience.

That realization is what led me into lifecycle marketing. 

 I enrolled in BrainStation’s Digital

Marketing program to build the technical foundation in email automation, funnel optimization,

segmentation, and A/B testing, organic and paid search but more importantly, to learn how to

translate strategy into systems that actually run.