Liena Najibi

Executive leader with 10+ years of experience driving growth, transformation, and operational excellence across North America. Proven success managing $100M+ P&L, leading 400+ employees, and delivering measurable gains in efficiency, profitability, and client satisfaction. 

Skilled in business transformation, AI-driven automation, and large-scale operations across Janitorial, Facilities, Construction, and Restoration. Known for building high-performing, inclusive teams and driving strategic growth through data, discipline, and innovation.

CORVIN Building Maintenance Ltd., Toronto, ON

Vice President, North America | Jan 2025 – Current

• Hold full P&L accountability for multi-million-dollar divisions across sales, operations, HR, and finance.
• Direct centralized operations in facilities, construction, restoration, and AI-enabled service automation.
• Secured and executed multi-million-dollar contracts with Fortune 500 companies, municipalities, and national accounts.
• Drive 33% annual operational efficiency gains through process optimization, automation & cost control.
• Oversee four subsidiaries ensuring compliance, SLA performance & continuous improvement initiatives.
• Lead corporate real estate strategy optimizing footprint and reducing occupancy costs.
• Represent company in unionized operations, leading grievance resolution, arbitration, and bargaining.
• Report directly to CEO on strategic initiatives, performance metrics, and long-term growth planning.

Key Achievements:

• Increased gross margin by 21% yearly through automation and operational restructuring.
• Reduced grievances by 37% through proactive union engagement and compliance governance.

National Director of Business Development | Jan 2023 – Dec 2024

• Designed and executed national growth strategy securing multi-year contracts across Canada.
• Partnered with executives to implement automation-driven service models, improving SLA delivery by 29%.
• Represented organization at national industry forums and executive-level conferences.
• Collaborated with labour unions to maintain compliance and support grievance resolution frameworks.

Key Achievements:

• Delivered $12M+ in new national contracts and expanded service reach into 3 new provinces.
• Improved client satisfaction ratings from 84% to 96% through enhanced SLA governance.

Regional Director of Sales & Operations | July 2020 – Dec 2022

• Oversaw 400+ employees across multiple business units, implementing KPI-based performance systems.
• Achieved 94% business growth FY’21–23 and exceeded new business quotas by 100% annually.
• Reduced turnover 42% and improved workforce productivity 27% through structured training and leadership programs.
• Spearheaded diversity and inclusion initiatives increasing international hires 53%, enhancing cultural engagement.

Key Achievements:

• Achieved 100% KPI attainment for three consecutive years.
• Launched company-wide leadership pipeline improving internal promotion rate by 36%.

Affinity Integrated Facility Solutions Inc., Toronto, ON

Director, Sales & Marketing | 2019 – July 2020

• Led national sales, marketing, and operational strategy to drive revenue and retention.
• Strengthened client satisfaction and ensured adherence to performance and compliance metrics.
• Partnered cross-functionally to enhance delivery, client engagement, and growth initiatives.

Business Development Manager | 2018 – 2019

• Delivered $800K+ in new business within first two quarters.
• Secured $250K+ in COVID-19 sanitization contracts, supporting critical client continuity.

EARLY CAREEREXPERIENCE

Sales Manager & Social Media Coordinator, Body VisionFitness Inc. | Richmond Hill, ON                     2014 – 2017

Supervisor, Starbucks Canada Inc. | Richmond Hill,  ON | 2013 – 2017 

Field Marketing Representative, Mosaic Sales Solutions Inc. | GTA, ON  | 2011 – 2013 

International Business Management: Marketing, Media & Communication Studies | 2017

Alma Mater Studiorum, University of Bologna, Italy

International Bachelor of Arts: Marketing& Communication Studies | 2013 – 2017

York University, Toronto, ON, Canada